SwimJim nabbed the #1 listing for “swimming lessons” in Houston, and the #2 spot for “Houston swim lessons”.
We knew that high-quality, evergreen content would provide a solid foundation for SwimJim’s initiatives, establish an authoritative, online presence, and improve SERP placement. Through our content marketing campaign, Big Leap acquired first page rankings for FAQ-related keywords, driving more organic traffic to SwimJim’s website.
Blog posts were not only keyword rich, but also formatted to present information in a way conducive to Google’s featured snippets in answer boxes. Since publication, one SwimJim blog post has captured the answer box for two high-ranking keywords and ranks for an additional 393 organic keywords.