Need for Greater Brand Visibility in Two Geographic Locations

Local SEO Case Study with SwimJim

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Project Overview

Industry Franchise
Value Provided Local SEO & Content Marketing

Project Overview

After 20 years as a leading aquatics education program for thousands of children and adults, SwimJim knows its way around the pool. In 2013, SwimJim came to BigLeap for help in getting more people online to see why they were the best option for expert swim lessons. They wanted to improve brand visibility, grow in organic traffic, and increase quality leads.

Read on for details on how Big Leap achieved such business-changing results, and see why SwimJim has remained a loyal Big Leap client for over six years. Contact our team today to discover how Big Leap can magnify your business online so the right customers can find—and love—your products and services.


Our Strategy

The SEO experts at Big Leap designed a custom strategy that harnessed the power of Google My Business, page optimization, and a robust content marketing strategy. Combined with an overarching focus on keywords, this personalized approach netted SwimJim with rankings in the top position on page 1 of Google searches, as well as coveted online real estate in answer box listings and in high-converting Google map packs.

Local SEO

SwimJim wanted greater brand visibility to drive sales in two separate locations: New York City and Houston, Texas. The Big Leap team combed through SwimJim’s location listings and Google My Business profiles and optimized them for high-ranking keywords. This resulted in SwimJim being listed in the local pack for high-converting, location-based keywords. (The local pack refers to whenever someone searches for a local service online, and Google shows a map among the organic search results.)

SwimJim nabbed the #1 listing for “swimming lessons” in Houston, and the #2 spot for “Houston swim lessons”.

Content Marketing

We knew that high-quality, evergreen content would provide a solid foundation for SwimJim’s initiatives, establish an authoritative, online presence, and improve SERP placement. Through our content marketing campaign, Big Leap acquired first page rankings for FAQ-related keywords, driving more organic traffic to SwimJim’s website.

Blog posts were not only keyword rich, but also formatted to present information in a way conducive to Google’s featured snippets in answer boxes. Since publication, one SwimJim blog post has captured the answer box for two high-ranking keywords and ranks for an additional 393 organic keywords.

With a concrete local SEO strategy, SwimJim nabbed the #1 listing for “swimming lessons” in Houston, and the #2 spot for “Houston swim lessons”.


The Results

Big Leap’s tailor-made campaign boosted SwimJim’s online presence with noticeable results. From our efforts, we improved dozens of local keywords, pushing many of our focused terms to the first page of Google. In fact, many of these terms rank in the first position on page one.

SwimJim has captured valuable online real estate with high positions in Google’s local packs and answer box placement. And through strategic content marketing, we have also seen substantial growth in organic traffic, with all signs pointing for the trend to continue.

SwimJim Results
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