By working with Cascade Collision on the outlined initiatives, Big Leap was able to bring Cascade tremendous results in key areas of traffic, leads, and transparency.
First, as a result of Big Leap’s technical SEO, local SEO, and link building efforts, Cascade Collision saw a 96.62% increase in Year-Over-Year sessions and a 102.51% increase in New Users. These efforts also yielded an improvement in rankings: 100% of tracked keywords rank on page one of Google search engine results with 90% of keywords ranking in positions 1 through 3.
Second, as part of improving the website visitor’s mobile experience, the website’s site architecture was restructured to place greater emphasis on their individual locations. The improved user flow led to a conversion rate increase of 173% and a 103% increase in phone calls for all locations. With these important changes to their site and key Google AdWords campaign optimizations, Cascade Collision’s paid media Cost-Per-Lead dropped below $10.
Third, by implementing CallRail call tracking and setting up accurate goal and event tracking inside of Google Analytics, Big Leap was able to improve overall campaign transparency. As such, Cascade has been able to evaluate which marketing channels provide the best results for their business and have entrusted Big Leap the ability to explore, develop, and execute on new initiatives to keep Cascade’s business growing.