To build Spoonful of Comfort’s organic traffic, we knew that SEO and keyword optimization needed to be our top priority. Fortunately, that’s our bread and butter.
Collaborated with Partners
While increasing organic traffic was the primary goal for this campaign, we know the value of a holistic marketing strategy. In Spoonful of Comfort’s case, that meant looking at how paid advertising had been performing in regards to their overall web traffic. So we turned to our partner, Disruptive Advertising, who was running ads for Spoonful of Comfort.
We combined forces to uncover areas of opportunities that at first glance might not have been obvious. Through this collaboration, we looked at what keywords were converting in paid search. From there, we built an SEO strategy around those types of high-performing keywords.
Built Authority with Topic Clusters
Part of a company’s ranking ability comes from its apparent authority about a topic or some sign that you are an expert on the subject.