Inconsistent Social, Weak Linkedin, Expand Reach, Content Plan

Digital Marketing Case Study with Soft Gel

Soft Gel Technologies Inc logo

Project Overview

Increase in Engagement
Increase in Reach
Industry Health & Wellness, Dietary Supplements
Value Provided Improve Social Media Engagement and Brand Recognition

Project Overview

As we develop and age, proper nutrition is essential in helping us thrive in all aspects of our lives. We look for ways to incorporate health into our diet and routine, and the question of where and how our products are sourced is a fundamental concern. What are these supplements made from? Who is making them? The nutraceutical industry closely monitors and navigates these queries with the help of Soft Gels Technologies Inc. (SGTI).

A full-service contract manufacturer, SGTI is dedicated to providing premium quality soft gelatin capsules for the nutraceutical industry. With a passion for enhancing health and wellness, they strive to bring in distinctive and quality supplements for both high and small volume demands.

In 2019, SGTI reached out to Big Leap for help in boosting their social media footprint to garner more valuable connections in their industry. Our team of social media experts bolstered brand recognition, bringing in a 1500% increase in engagement on LinkedIn.


Our Strategy

Consistent Social Media Strategy

With a firm understanding of how the LinkedIn algorithm works, our social media strategists knew that consistency was key in this campaign. SGTI didn’t have a regular social media presence, so our experts sought to change that. This involved creating a social calendar a month in advance to make sure we had posts going live at least three times a week.

Our team aimed to post between 10 a.m. to 2 p.m., most often around 1 p.m. We created real-time information for these scheduled posts to touch on current information and events that would provide value to SGTI’s audience. What’s awesome about the LinkedIn algorithm is that it does a great job of helping businesses grow. If you build out consistent content that engages with users, LinkedIn will help push your content to more people.

Engaging Content to Fuel Connections

As much as it’s important to know when to post content, it’s also essential to know what to post. Content plays a huge role in fostering connections and building brand visibility. Big Leap dove right into this by conducting extensive monthly research into SGTI’s industry to focus on providing content that people actually want to see.

Knowing that the magic of social media truly thrives when posting content that people like, our strategists experimented with different types of posts to decipher what gained the most traction. We collaborated with SGTI’s graphic team to create on-brand images, pulled articles from third-party sites that they sponsor, and promoted their upcoming trade shows. These helped illuminate their services, products, and events to create awareness about their industry and opportunities for face time.

In the six months of our partnership with them, they have seen a 32% increase in LinkedIn page views, a 1500% increase in engagement, and a 985% increase in reach.


The Results

With Big Leap’s expertise, Soft Gel Technologies Inc. was able to grow their reach and improve their brand recognition and loyalty. In the six months of our partnership with them, they have seen a 32% increase in LinkedIn page views, a 1500% increase in engagement, and a 985% increase in reach.

Soft Gel post of event
soft gels linkedin
Soft Gel engagement
Soft Gel reach

Gain Visibility & Valuable Connections Today

Big Leap understands that carrying an active presence on social media builds trust. And trust is what cultivates quality and lasting relationships. Contact us to discover how we can help your brand and business acquire a stronger dose of online authority today.