How to Get More Google Reviews
Luckily, there is a simple and effective trick to get more customer reviews on Google. It doesn’t take a complex campaign, costly giveaways, or learning new business strategies. You don’t have to be an expert in SEO either. All you have to do is ask.
How to Ask Customers for Reviews
Customers are usually more than happy to leave you a review if you ask them. It’s a simple tactic, but that doesn’t mean you put minimal thought and effort into it. Strategically choosing how and when you ask for reviews will produce better results.
Asking for a review in person can feel awkward, but it’s likely to be the most effective method. A great time to solicit a review is when a customer compliments or praises something about your business. Then ask them if they’d be willing to share their opinion on a Google Review. You can also make it as non-threatening as a tablet set up near the cash register with a sign asking for feedback.
A typical way to ask for reviews is via email. Customers can be very responsive, especially if the request is made soon after a conversion event, like a purchase, sign up, opt-in, or follow. Keep your email short, sweet, and to the point. Consider using a rating scale or brief survey. Don’t forget to make it match the voice and feel of your brand.
On Social Media
If someone tags your company or product on social media, that’s a perfect opening to respond that you’d love to hear more about it and include a link to your Google My Business page where they can leave a review. You can also share reviews from customers on your own social media pages with a CTA saying you’d love to get more feedback from your followers.
Through SMS/Text Message
Text messages give you immediate access to customers. Plus, it might be a better way to get your request actually seen. Studies show that consumers read 82% of text messages within 5 minutes, but only open 1 in 4 emails. Just make sure to keep your message short—and don’t forget a review link.
On Thank You Pages
Another place to ask for reviews is on your thank you page after a customer makes a purchase or completes a download.