With yellowpages, newspaper ads, magazines, and other forms of advertising being pushed aside, small business owners are turning to the internet to build awareness and increase revenue. Here are some simple things you can do to optimize your website to rank highly in the search engines for the keyword(s) you’re targeting.
After you have decided on the keyword(s) you want to target, these are the different website elements you will need to optimize to increase your site’s position in the search engines:
Note: It’s important to remember that each page on your website can be optimized for an individual target keyword.
The title tag of your website is the most important on-site optimizations you can do. In this section of your code, you will want to include your target keyword and a benefit. For example, if you are dentist who operates his practice in Salt Lake City, Utah, you would want to optimize your title tag using a title like this: Salt Lake City Dentist – Quality Care For Less.
The title tag code looks like this: