How to Create A Quiz and Promote it

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I am sure most of you have gotten to the point where you don’t know what else to do to get more leads or more traffic to your website. One of the greatest ways is creating a quiz.

Many of you might be wondering, how is creating a quiz going to help me? Or why should I use my time creating a quiz when I could be doing other things like writing blog posts or posting on social media? Well, let me tell you why.

In a study done by Kissmetrics, quizzes average about 51,968 Facebook shares, but the average article (among the top million most popular) has only about 15,527 total Facebook shares.

Today, quizzes are a great way to get more traffic to your site and more people learning about who you are. Because of how many people use social media, there’s no better place to start.

Before you can post and promote a quiz, you first need to create one. How do you create a quiz? Let’s look at an overview of how creating a quiz works.

Creating your quiz

  • Title selection

The first step when creating a quiz is choosing a title. The title is very important since most people will decide whether to take your quiz mainly based off the title. It’s like the saying “don’t judge a book by its cover.” We all know you aren’t supposed to judge a book by its cover but let’s be honest, we all do it. It works the same way with a quiz and its title. Almost everyone is going to judge your quiz and whether they want to take it or not based off your title, so it’s important to take some time to pick a good one that will grab the reader’s attention.

  • Quiz type

It is important to decide what type of quiz you want to make. There are many different types of quizzes that might be beneficial to you, but it is important that you choose one that will appeal to the types of people you want visiting your site. Here are a few of the most popular types of quizzes: personality quiz, knowledge quiz, educational quiz, and many more.

  • Creating quiz questions

When creating the actual questions that will go in your quiz, it is important to follow these tips. First, keep things simple. Don’t make the questions super long or else your readers will get bored and decide the quiz isn’t worth all the reading.

Second, don’t be afraid to include pictures in your quiz. It’s not necessarily a bad thing to have a text only quiz, but it helps give your quiz more life and color, so your readers don’t get bored. Also, you want to create between 6 and 10 questions for your quiz. You want enough questions to engage the reader but not too many that they get sick of taking the quiz.

Third, make your questions connect with the readers. If the reader doesn’t feel connected or like the quiz has nothing to do with them, they will either get bored or exit out. Make your questions relevant to your readers so that they can relate and have the desire to find out their results.

  • Lead capture

At the end of your quiz, you want to include some way to turn your quiz takers into leads. One of the most common ways to do this is to have them enter in their first and last name and email address before they see their results. From this you can then use their email to do some email marketing to get them interested in your business. Other ways to capture leads would include: creating an email list, doing a giveaway, etc.

  • Create sharable results

The final step in creating your quiz is the results. You want to make sure that the results are sharable and interesting to the quiz taker. If the someone’s quiz results are disappointing because of how short or irrelevant they are to the quiz, the quiz taker is not going to want to share their results. If the quiz taker enjoys the results enough, they will share them and invite their friends to take the quiz as well which creates more possible leads for your company. You also want to keep your results positive and do your best to avoid much negativity. The more positive the results, the better chance your quiz takers will like the results.

Distributing your quiz

Once you are done creating your quiz and are ready to share it with the world, you need to decide how you are going to distribute it. There are multiple ways you can share a quiz.

One of the easiest and most common ways is through Facebook. On Facebook, you can either share it directly on your timeline, that way anyone that follows you will be able to see it. You can embed the quiz into your Facebook page which will make it permanent on your page. You can also promote your quiz on Facebook which is even more effective but costs money. However you decide to share it on Facebook, it is important to also include an image that will get your reader’s attention and is relevant to your quiz.

Some more options to share your quiz with people include Twitter, Google+, or your own website or blog. These methods are like Facebook but will give your quiz even more exposure.

Thank your audience

Next, it’s important to reach out to your quiz takers to thank them for taking your quiz and encourage them to share their results and have their friends take the quiz as well. Reaching out to your audience after having taken your quiz also reminds them that they opted in to receive emails from you and recognize who you are, so they don’t mistake your emails as spam later. From there, it’s up to you to decide how you want to turn these leads into customers.

Conclusion

Quizzes are a good way to get more traffic to your site or more people learning about you by using something fun that attracts them. Creating a quiz is a great way to build trust with people oftentimes before they even know who you are. Creating a quiz is also a great way to branch out and try new ways to find more leads and get more traffic. So, what are you waiting for? Don’t just take my word for it. Go create a quiz and see for yourself.

What success have you guys had from creating quizzes? Any other tips on creating or promoting a quiz that might help? Post your comments and suggestions below!

Ryan Skidmore
Digital Marketing Director
Ryan is a Digital Marketing Director at Big Leap. He is a master of quizzes and all things SEO.
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