Choosing an SEO Agency for Your SaaS Company
An SEO agency can lead the way on keyword research, technical optimization, analytics and reporting, on-site content optimization, negative backlink cleanup, link development and outreach, content marketing, and more. And that frees you up to focus on other important parts of your business.
However, If you haven’t conducted an online search for SEO agencies, take a seat. You’ll be blown away by the sheer number of results. But just because someone says they’re an SEO agency doesn’t mean they are the right fit for your business and your needs.
Use the tips below to help you choose a good SaaS SEO agency.
Understand Your Goals
The first thing you need to do is have a clear understanding of what you want an SEO strategy to accomplish. Just like with any goals, these should be specific and measurable. Determine what tangible numbers define success: how many unique site visitors, new leads, increased conversions, etc.
Armed with that knowledge, you can have a conversation with a potential SEO agency about how exactly they would work toward accomplishing those goals, how long they anticipate it will take, and what it will cost.
Evaluate Their Client Portfolio
Most SEO agencies will have case studies and/or a list of businesses they’ve worked with. (If they don’t, then that’s a red flag.) Look at case studies, testimonials, and reviews to put together a picture of their client portfolio. This can give you an idea of what types of businesses the agency serves. Clients that span a wide range of industries may show that they are a versatile agency. However, if you see a number of technology firms, then they have experience in your industry and know what it takes to get results.
Look at Other Services They Provide
Google’s algorithm that determines search results is constantly evolving as they seek to provide the best internet user experience. Good SEO involves more than just keywords and technical changes to your site. SEO agencies that provide additional services like content marketing, social media management, and email marketing have a wider arsenal of tools for a more comprehensive SEO strategy.