BLOG POSTS

Above the Fold Content: What You Need to Know

The term “above the fold” in digital marketing lingo is used to refer to the part of a web page that is visible in the user’s browser window when a page is first loaded. Any portion of the page that the user would have to scroll down to see is considered “below the fold.” The […]

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New to Google Search: Dataset Schema

Google recently announced the release of its Data Schema integration, which makes it easier for users to view data visually in search engine results pages (SERPs). With the new schema.org integration, users will now be able to see published datasets from pages in the SERPs in the form of charts, graphs, and tables in the […]

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10 Ways Small Businesses Can Build Website Authority

One of the best things you can do as a small business to increase your website traffic is to increase your domain authority – the more trustworthy your site is, the more likely it is that users will click on your link over your competitor’s. Ask any content marketer worth their salt and they’ll tell […]

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What are hreflang tags and how can they improve your SEO?

Hreflang tags are one of the many region-specific SEO tools you have at your disposal. If you have different versions of your website for users in different regions and languages, the hreflang tag is a very useful piece of code that tells Google which version to serve to visitors with IP addresses in different countries […]

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AMP Pages: Why They are Crucial to your SEO campaign

If you’re designing your marketing strategy to maximize your user experience (and you should be!), you’ve no doubt heard of AMP pages. Google Accelerated Mobile Pages, or AMP, is an open-source Google-run project that allows users to create super-fast mobile content pages. This is good news for you as a business owner, because AMP pages […]

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How to Create User Intent-Focused Content

Successfully determining user intent, or search intent is the foundation of a successful Search Engine Optimization (SEO) and conversion optimization strategy. It is impossible to succeed at optimizing your digital conversion without first addressing customer intent because if you haven’t, you really have no idea what your customers are looking for when they end up […]

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How to Use a FAQ Page to Address Customer Pain Points

A Frequently Asked Questions (FAQ) page is one of the most powerful but underutilized website tools at your disposal. Aside from its obvious function, a place where your customers can go to learn more about your products and company, your FAQ section has the potential to be so much more – a low-effort way to […]

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google analytic goals on laptop

What is the Difference between Goals and Events in Google Analytics

Even if you’re just dipping your toes into the water when it comes to digital marketing, you’ve likely heard of Google Analytics. Google Analytics (GA) is an uber-powerful, free analytics tool offered by the search engine to help you analyze your website traffic, measure your marketing return on investment (ROI), and meet your conversion goals. […]

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How to Find Your Target Audience

Defining your target audience is one of the most critical pieces in your content marketing strategy. Before you even start the content creation process, you have to know who you’re making the content for. Are you writing this blog post for the business owner down the street? For the guy who walks your dog? For […]

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How to Create a Content Calendar

A content calendar is a centralized tool used by marketing teams to plan all of their future content marketing assets. It is also the place where the content manager, or the person in charge of scheduling your content, sets publication dates. Why you need a content calendar As a general rule, the further out you […]

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