Conversation Rate Optimization. The simple phrase alone can give you the heebie jeebies when you’re first starting out. Yet, when you break it down, it’s not too confusing.
Conversion means someone will be compelled to change their actions or opinions about something.
Rate is a metric that measures frequencies (like social shares or sales, in this case).
Optimization is the process of making something – like your website – fully functional (do I even daresay perfect?!) so your users will be thrilled.
Put these three things together, choose an end goal (ie: subscribers, sales or shares) and BAM! – you’ve got a wicked game-plan to not only get people to fulfill an end goal determined by YOU, but also a quantitative way to measure how well your strategy works.
Ready to start?
There’s a lot of resources out there and not one of them says exactly the same thing.However, all of them have some legit and useful information to get you up and running. And please remember that CRO is like a strategic science. The last thing you want to do is start this journey without having some sort of blueprint or plan to guide you.
Here are the 5 Best Resources For Getting Started With CRO…including a few honorable mentions!
Backlinko is a nifty site that serves as a marketer’s link-building sherpa. Not to mention that they’ve created a ginormous list of CRO strategies that can be tailored to your specific site needs! Download the PDF of all 100 strategies and you’ll no doubt be able to find some great tips to help convert your site users in no time.
Quick Sprout is known for helping marketers create better content. And their leading man behind it all, Neil Patel, is better known as being an amazing conversion rate optimizer. (Go ahead and browse on over to the site and see if he doesn’t convert you within the first ten seconds!) Patel and Joseph Putnam put together one killer CRO guide with eight chapters chock full of illustrations and quality information.
With some great resources and visual aids, this CRO guide by Patel & Putnam ranks high on my list.
ConversionXL not only has the word conversion in the name but they’ve also got a guide written by Peep Laja, one of the biggest names in conversion optimization, available for download as a PDF. This guide will take you through the mind of an expert optimizer and change the way you think about conversion optimization. Reading this guide is like having a one-on-one with the Yoda of CRO – you won’t want to miss it.
Kissmetrics, another brain-child of Neil Patel, is all about providing metrics and data to help marketers better optimize their site for their audience demographics. Since they’re awesome at what they do, they created a handy-dandy infographic about the A to Z’s of CRO that will help you see the big picture without having to spend too much time reading content.
Qualaroo is a survey platform to help you get better insight from your customers. Qualaroo is also known for putting together one of the single best beginner guides to CRO with a whopping twelve chapter PDF download. It’s well-written and a great step-by-step resource to help you get comfortable with conversion optimization and how it works. This 44 page guide is worth it’s weight in gold and kangaroos – so I’d highly suggest you download it right now and get to some serious CRO work!
And there you have 5 of the best resources for getting started with CRO! I’m confident with these tools in hand, you’ll be able to accomplish some wicked success with your own website conversions. I wish you the best of luck in your future conversion optimization endeavors!
And for those of you that thought five resources weren’t enough, here are several honorable mentions that you may also want to check out:
- CRO & SEO Transcript with Rand Fishkin
- A “transc-article” from Conversion-Rate-Experts
- Building A Conversion Rate Optimization Plan
- A downloadable PDF from Formstack
- StoryHacking: The Irresistible Selling Power of Storytelling
- A great resource for compelling copywriting from CopyHackers