Across the globe, customer journeys now merge the online and in-store experiences. E-commerce is now a force in business and is growing significantly every year. In 2018, U.S. online retail sales of physical goods equaled $501 billion. By 2023, that number is projected to surpass $740 billion in the U.S. alone, and will account for 15% of all specialty retails sales in North America.
The best e-commerce marketing strategy looks for out-of-the-box opportunities to get a brand and its products in front of more people. (See how Big Leap and Nomatic used creative strategies for explosive growth.) Here are 25 places you can promote your new product online to get those creative juices flowing.
1. Your Website
Your website is the one place online where you control everything. You can decide how to promote your new product, test different approaches, and really fine tune the customer experience.
2. Your Blog
Don’t have a blog? You should. Research finds that marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only does a blog give you a platform to promote your new product, but it helps with lead generation, brand awareness, SEO, and establishing authority.
3. Your Social Media Profiles
As of January 2019, 45% of the world’s population (almost 3.5 billion people) are on social media, and 54% of them use it to research products. Find out which social networks are the best for your business.
4. Customer Reviews
Research shows that 97% of consumers factor reviews into their buying decisions. Encourage customers to review your new product and those reviews can show up in various places online, including Google, Facebook, review sites, and in search results.
5. Social Media Stories
Social media stories are on the rise (the use of social media stories has grown 842% since 2016) and are now on several platforms. They offer a unique opportunity for brands to engage with their audience.
6. Google My Business
You can post about your new product to your Google My Business profile as a promotion, by uploading photos to your profile, or posting FAQs.
Ask authoritative influencers or bloggers to feature or review your product. You can facilitate this by sending free samples to those who are related to your industry.
8. Social Media Paid Ads
Social media advertising, while not free, provides a cost-effective opportunity for reaching the right demographics for your business. Facebook, in particular, has the most developed advertising platform with extensive targeting and Instagram placement.
9. Google Shopping
A great place to promote your products is through Google Shopping results. Sign up to the Google Merchant Center and upload your product data. This gives you access to paid and unpaid channels across Google.
10. Press Releases
The right press release can attract attention online. Media outlets are inundated with press releases every day, so make sure yours is well-written and newsworthy. TIP: Simply announcing that you have a new product is not newsworthy. Look for an angle that would interest the average reader.
Research by MarketingSherpa found that marketers estimated the ROI from email marketing programs to be an impressive 119% ROI. The successful use of email in ecommerce digital marketing is alive and kicking.
12. Google Remarketing Ads
A remarketing ad is one that is shown to users after a person has visited your website. Google puts a cookie on the visitor’s computer that triggers the ad in various places online.
13. Daily Deals
There are 2 billion people who watch YouTube videos. Consider producing a product or how-to video to take advantage of this massive platform.
15. Display Ads
Use display ads to get your product across millions of websites. The Google Display Network claims to reach 90% of Internet users worldwide.
Amazon is the top e-commerce platform in the country (49% of U.S. e-commerce market share) and smart businesses capitalize on this by becoming third-party sellers through Amazon Business.
17. Gift Guides
Chances are everyone you know has at one point searched online for gift ideas. Reach out to authors of existing lists to see about adding your product, or make a list of your own.
18. Review Sites
Forums that relate to your industry, and Facebook and LinkedIn groups, are a great way for connecting with customers or other industry professionals. Interact on public forums, groups, and fan pages relevant to your niche and increase brand awareness.
21. Host A Contest or Giveaway
When run well, contests or giveaways can be an effective way to get your brand in front of a lot of potential customers.
22. Uncrate/Product Hunt
23. Comparison Shopping Engines
Consumers use comparison shopping engines, also known as price comparison websites, to find multiple retailers offering the product they want to buy. Google Shopping, Pricegrabber, Shopping.com, and Shopzilla are all comparison sites.
Become active on Reddit and document your product launch. You can attract followers and customers through giving advice, updates, and inside information.
Many businesses promote themselves with this live-streaming tool. Use Periscope to offer a demo of your product, answer questions, or go behind the scenes of your company.
Take Your E-Commerce Marketing to the Next Level
For e-commerce, being found online is everything. But with millions of ecommerce sites in the world that can be challenging. Partnering with the e-commerce and SEO specialists at Big Leap can give you the competitive edge you need. Contact us today to see what we can do for your business.