Your website is the one place online where you control everything. You can decide how to promote your new product, test different approaches, and really fine-tune the customer experience.
2. Your Blog
Don’t have a blog? You should. Research finds that marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only does a blog give you a platform to promote your new product, but it helps with lead generation, brand awareness, SEO, and establishing authority.
Social media stories are on the rise (the use of social media stories has grown 842% since 2016) and are now on several platforms. They offer a unique opportunity for brands to engage with their audience.
6. Google My Business
You can post about your new product to your Google My Business profile as a promotion, by uploading photos to your profile or posting FAQs.
Ask authoritative influencers or bloggers to feature or review your product. You can facilitate this by sending free samples to those who are related to your industry.
8. Social Media Paid Ads
Social media advertising, while not free, provides a cost-effective opportunity for reaching the right demographics for your business. Facebook, in particular, has the most developed advertising platform with extensive targeting and Instagram placement.
9. Google Shopping
A great place to promote your products is through Google Shopping results. Sign up to the Google Merchant Center and upload your product data. This gives you access to paid and unpaid channels across Google.
10. Press Releases
The right press release can attract attention online. Media outlets are inundated with press releases every day, so make sure yours is well-written and newsworthy. TIP: Simply announcing that you have a new product is not newsworthy. Look for an angle that would interest the average reader.
Research by MarketingSherpa found that marketers estimated the ROI from email marketing programs to be an impressive 119% ROI. The successful use of email in eCommerce digital marketing is alive and kicking.
12. Google Remarketing Ads
A remarketing ad is one that is shown to users after a person has visited your website. Google puts a cookie on the visitor’s computer that triggers the ad in various places online.
13. Daily Deals
Daily deal sites like Groupon and Living Social have immense followings and can help you acquire new customers and create brand awareness.
Post meaningful content sites like Medium and Quora to boost your authority. With the right strategy, you can also promote your products and increase organic search traction.
Forums that relate to your industry, and Facebook and LinkedIn groups, are a great way for connecting with customers or other industry professionals. Interact on public forums, groups, and fan pages relevant to your niche and increase brand awareness.
21. Host A Contest or Giveaway
When run well, contests or giveaways can be an effective way to get your brand in front of a lot of potential customers.
22. Uncrate/Product Hunt
Uncrate and Product Hunt are product curation websites with loyal followings. If your product is the right kind, getting featured on either of these sites can drive significant sales.
Jaime Theler is a published author, freelance editor, and content writer at Big Leap. When she isn't writing or volunteering in the publishing community, you can find her running, reading, or hiking. She loves to drag her family on "nature-cations" and has been accused of the inability to sit still.
Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.