If you’re thinking there was a freaky little typo at the end of the title (Hey honey, this moron accidentally put a + at the end of Google. Can you believe the kids these days?) you will be pleased to know that, although there are a lot of things wrong with kids these days, this is not one of them. Google+ is a social networking service which was launched in June 2011.

A Necessary Business Partner

It has received mixed results ever since its launch, which is in large part due to people comparing it to Facebook. While they are both social media services, they are designed with two different purposes in mind. Facebook, of course is used by many businesses across the globe, but Google+ is Google’s way of solidifying themselves as not only the omnipotent search engine, but as a business’s necessary cohort in establishing Google+social online presence.

Sure, Facebook has 900 million users across the globe. Google+ has 400 million and, if you can remember two paragraphs back, was launched just last year. It’s spreading faster than a fat kid can spread peanut butter onto a sandwich. It looks on pace to surpass the future of Facebook marketing.

The +1 Icon

Not only is Google+ fully synched with all other things Google, which you should already be using, but it has established a clever way of influencing searches performed through Google to be in favor of your business. Let me explain:

You’ve heard of a Facebook “like,” yes? Well Google has a function which is often confused with being the “like” button’s equal, but is, in fact, not: The +1. If someone +1’s your page, their personal relevant searches will boost your business’s ranking. And if you begin +1’ing a lot of people’s pages, it is likely you will receive a few +1’s yourself, which will increase your rankings in their searches, and possibly in the searches of their friends and contacts.

There was a lot of +1’s going on in that last paragraph, but at least remember this: +1 increases your business’s rankings!

If You Can’t Beat ‘Em…

Along with the +1, Google has introduced Google+ Local Pages, which is supremely useful if you have a business which is dependent on people searching in a specific geographical area. There are Google Circles, awesome mobile apps, and a plethora of other useful ways to build your business’s online presence.

If you’re still not convinced, just remember the most important fact: we’re talking about Google. This is the Information Age, and, I mean, let’s face it, they are pretty set for a world take over.

Jamie Bates