How to Create an Integrated Marketing Campaign

Effective marketing begins and ends with the consumer. So how do you engage with your consumer frequently in today’s fast-paced world? Simple, you create an integrated marketing campaign.

An integrated marketing campaign is a strategy of delivering a consistent message about your brand over many channels. Similar to SEO, PPC, Social Media, and Content Marketing, you […]

By |November 13th, 2017|Categories: Integrated Marketing|

Pushing Okay-Ranking Content Over the Edge

We all have that problem as SEOs where we have been working for months trying to get first page rankings for certain keywords. Back in the “black-hat” days, we would just order thousands of links with a certain anchor-text, and boom! A first-class ticket to the first page of the SERPs.

Now…welcome to 2017 where […]

By |November 10th, 2017|Categories: SEO|

E-commerce Keyword Research: How to Identify & Implement High Converting Keywords

 

Optimizing an e-commerce site for SEO purposes can be a daunting task. Especially if you have a large number of products and pages, you may wonder where to begin or what keywords to choose. Additionally, you may wonder how to choose keywords that will actually bring sales along with web traffic. Here are three tips […]

By |October 30th, 2017|Categories: E-commerce, SEO|

The Importance of Great Communication in Business & 3 Ways to Improve It

 

I don’t know who initially told this story, but I remember hearing it in my youth. Please let me know where the credit should go if anybody knows.

A father and his young son were out in the garage getting it cleaned out for spring. The boy eventually tired of cleaning and wanted to play in […]

By |October 26th, 2017|Categories: Business|

5 Google Analytics Tweaks We Couldn’t Live Without

 

Google Analytics has changed the way marketing works. Since it began rolling out in 2005 – 2006 Google Analytics has become the go-to website tracking system for many businesses and websites.

Why is it so popular? For one thing, it is free or has a free platform that will work for most sites and businesses. They […]

By |October 23rd, 2017|Categories: Analytics|

How to Breathe New Life Into Old Content

 

Blog posts, articles, white papers, infographics, and other types of content can be extremely valuable for your website and brand. Great content answers people’s questions, establishes your brand as an authority, helps to garner backlinks, builds up your site’s authority, and brings more traffic to your site. Most brands recognize the value of great content […]

By |October 19th, 2017|Categories: Content Marketing|

“Ranking Zero” in Google with Featured Snippets

 

Walking in the door of a restaurant can be a big commitment for picky eaters. To combat this, restaurants put a menu on their door to give a little taste of what’s inside and entice walk-in traffic. In regards to Search Engine Optimization (SEO), when you hear the terms rich snippet, answer box, or structured […]

By |October 6th, 2017|Categories: SEO|

Digital Marketing News Roundup – September 2017

What’s new in digital marketing? Well, let us tell you. This month’s roundup includes some minor changes in local SEO and PPC that are both Google My Business related. Also, Twitter started testing a new character count. It didn’t go great.

 
Google My Business Allows Edits From Search Results

Google has rolled out an update that simplifies […]

By |October 5th, 2017|Categories: Industry News|

The Benefits of Applying Narrative and Storytelling to Content Marketing

Some businesses are just really good at content strategy.  The content they generate gets noticed; people remember it, and remember their brand as a result. People identify with the company, grow fond of it, and want to support it. We see that kind of success and want to replicate it, but so often we fall […]

By |September 28th, 2017|Categories: Content Marketing|

Top 50 Citation Sites for Local SEO: The Ultimate Step-by-Step Guide

 

Ever since I started working as a local search specialist, one of my main responsibilities has been to get our clients listed, claimed, verified, optimized, and cleaned up on the top citation sites for local SEO, as well as other industry-specific and locally relevant citation sites.

 
Important Local Search Ranking Factors
According to Moz’s 2017 Local Search Ranking Factors survey, structured citations play an […]

By |September 25th, 2017|Categories: Local SEO|