5 Things You Should Try Before You Give Up On Your Small Business

Small businesses are often called the backbone of America. In fact, over 50% of Americans are employed by a small business owner. Here is another fact: starting, running, and successfully managing a small business is no easy task. 7 out of 10 new business fail within the first 2 years! With a stat like that, […]

By |August 17th, 2017|Categories: SMB|

How to Use Empathy Mapping to Aim Your Content at Your Audience

In a previous post, we talked about what role-playing games could teach us about aligning sales and content marketing. We also talked about how important it is to specify a target customer, and tailor your marketing narrative towards the needs and desires of said customer. Today, we’re going to use the keystone of role-playing—imagination—to help […]

By |August 7th, 2017|Categories: Blogging, Content Marketing|

Digital Marketing News Roundup – July 2017

The summer heat didn’t slow things down at all on the digital marketing front. This month’s news roundup includes an update on a major Google search feature, Instant Search, native video support coming to LinkedIn, and an update to Google’s AdWords Editor!

 
Google Drops Google Instant Search

For nearly 7 years, Google has served up suggested searches […]

By |August 3rd, 2017|Categories: Industry News|

Using Kickstarter to Validate Your Product Idea

Kickstarter.com has grown immensely over the past 5 years.

Inventors, creatives, musicians, producers, or anyone with an idea can launch a product using crowdfunding. There’s a never ending idea-stream that has come from crowdfunding. Whether it’s a fashion product or a game called Exploding Kittens, anything, and I mean, anything, can be crowdfunded.

 
Should I Use Kickstarter?
Getting […]

By |July 31st, 2017|Categories: Business|

How to Partner with The Right-Sized Digital Marketing Partner

Hiring a digital marketing partner is a big decision that can have a large impact on the bottom line of your business. Making the right decision can improve the performance of online marketing channels and increase leads and sales. However, making the wrong decision may take your online performance in the wrong direction and fail […]

By |July 24th, 2017|Categories: Business|

5 Common Social Media Problems & How to Solve Them

 

Social media marketing is no longer optional for most businesses in play today. With so many businesses battling for the diminishing attention span of consumers, there are a lot of businesses and organizations winning the hearts of their audiences one tweet, snap, and post at a time. But not every brand has social media figured […]

By |July 20th, 2017|Categories: Social Media|

How To Set Realistic Expectations In Your SEO Marketing Strategy

Understanding and setting realistic expectations is truly at the heart of any successful SEO marketing campaign. In this article, you will will be presented with a practical approach to understanding the fundamentals and how to set the proper foundation for establishing thriving, long-term client and agency SEO marketing relationships.

 
Understanding the Fundamentals
There are seven keys to […]

By |July 17th, 2017|Categories: SEO|

26 Expert SEO Strategy Tips for Small Businesses

Like it or not, Search Engine Optimization (SEO) has become part of business. With the majority of customers carrying an internet-ready device in their pockets, it’s easier to do a Google search for a business than it ever was to look one up in a phone book. That’s why it’s more important than ever to […]

By |July 13th, 2017|Categories: SMB|

5 Little-Known Marketing Hacks That The Pros Use for BIG Results

Every marketer is always looking for a way to amplify their content, drive more traffic, and convert more visitors into leads and sales. However, in digital marketing, there is no magic formula to get you from point A to point B. It takes consistent effort that only comes after digging through data, case studies, blogs, […]

By |July 10th, 2017|Categories: Marketing|

Running a Smarter Shopping Campaign: 6 Strategies for Success

 

Many people falsely assume that every service in the Google AdWords product suite will behave in essentially the same fashion. The truth is that each individual product line found in AdWords (Search, Display, Video, Shopping, etc.) is completely different, and each needs to be optimized using completely different methods.

For instance, the tactics and insights used […]

By |July 6th, 2017|Categories: PPC|