Digital Marketing News Roundup – December 2016

Digital marketing is fast-paced, dynamic practice. Each month we put together a quick recap of the most important digital marketing news across SEO, PPC, content marketing, and social media.

 
Facebook Launches Live 360 Video
Social media platforms are doubling down on video and Facebook is no different. Mid-December Facebook announced that it would enhance its Facebook Live video […]

By |January 5th, 2017|Categories: Industry News|

Integrating Your Blog & Social Media

Blogging can be a very fun and exciting way to put your thoughts and ideas into the world. However, in order for the world to see your blog, there needs to be a level of commitment and strategy behind the whole operation. One of the best ways to put “the word” out there involves social […]

By |December 26th, 2016|Categories: Blogging, Social Media, Social SEO|

The 5 Best Resources for Getting Started with CRO

Conversation Rate Optimization. The simple phrase alone can give you the heebie jeebies when you’re first starting out.  Yet, when you break it down, it’s not too confusing.

Conversion means someone will be compelled to change their actions or opinions about something.

Rate is a metric that measures frequencies (like social shares or sales, in this case).

Optimization […]

By |December 19th, 2016|Categories: Conversion Optimization|

Content Marketing for SaaS Companies: Content Promotion

 

Content marketing is not a new idea. Since Benjamin Franklin first published Poor Richard’s Almanack in 1732, we have seen brands engaging with and promoting their products through the act of storytelling. But content marketing is much more than just telling stories.

Content marketing is, according to Neil Patel, a long term strategy which seeks to […]

By |December 5th, 2016|Categories: Content Marketing, Digital Marketing for SaaS|

Digital Marketing News Roundup – November 2016

 

Digital marketing is fast-paced, dynamic practice. Each month we put together a quick recap of the most important digital marketing news across SEO, PPC, content marketing, and social media.
LinkedIn Opens Sponsored InMail for All Accounts
Social media is a fascinating and powerful tool. It can help you brand reach the masses and it can also help you […]

By |December 5th, 2016|Categories: Industry News, Industry News & Updates|

End of the Year SEO Reporting

 

As we are coming up on the end of the year, marketing managers should be thinking about what to include in the end of the year report. This is a great opportunity to take a step back, evaluate the year, and present more data and more visually appealing data than your typical monthly report would […]

By |December 1st, 2016|Categories: Reporting, SEO|

Content Marketing for SaaS Companies: Ideation, Research, & Creation

SaaS companies are in an interesting spot when it comes to interacting/connecting with their audience. Rather than having customers visit a physical location to buy the product, SaaS companies give virtual software demos, which presents a small window for face-to-face communication. With this situation in mind, how does a SaaS company establish a genuine relationship […]

By |November 28th, 2016|Categories: Content Marketing, Digital Marketing for SaaS|

Content Marketing for SaaS Companies (That Actually Works)

Take a moment and picture a stranger on the side of the road.

They wave and motion for you to come over, which you do as you squint your eyes trying to figure out how you know them. But don’t worry, this isn’t an acquaintance whose name you’ve long forgotten — you’ve never met this person […]

By |November 21st, 2016|Categories: Content Marketing, Digital Marketing for SaaS|

Content Ideation: How to Come Up With Great Content Ideas Backed By Real Data

The difference between creating good content and great content is that little extra “oomph.” OK, that’s not how the saying goes, but you know what I mean. Viral blogs and videos don’t just happen by sitting down and writing what you think will work. There’s a lot of research that goes into each piece. Below […]

By |November 17th, 2016|Categories: Content Marketing, Link Building, Marketing|

How to Succeed at Content Marketing for Your SaaS Company

Content marketing has become a buzzword in the digital marketing space, yet it’s often misunderstood and misapplied. To help you really nail content marketing for your SaaS company, let’s start at the beginning:
What is Content Marketing?
Content marketing is about delivering the right kind of content to your customers relevant to their specific needs on their […]

By |November 14th, 2016|Categories: Content Marketing|