Big Leap’s Big Party – Open House and Charity Drive

What does a paper airplane toss, a waffle truck, and a scavenger hunt all have in common?

As it turns out, Big Leap’s Open House celebration on August 29th, 2016, featured all that and more!
Our Brand New Digs!
We’ve moved to an amazing new office, and we wanted to break it it with a big party for […]

By |September 1st, 2016|Categories: Company News, Events, Uncategorized|

Our 3 Biggest Takeaways from #SLCDMC

SLC|SEM hosted their second annual Digital Marketing Conference last week. Nearly every Big Leaper was able to attend at least one day of the conference and many attended both days. We learned, we laughed (thanks Annie and Amy), we connected with old friends, made some new friends, and we walked away with a few more […]

By |August 29th, 2016|Categories: Events, Industry News & Updates|

How Conversion Rate Optimization and User Experience Intersect

Most digital marketers in the past would only worry about links being built and their rankings. Now this is still important, but Google has said that user experience is becoming a greater part of Google’s algorithm. If a user gets to a site and it’s hard to navigate, or they don’t find what they need […]

By |August 25th, 2016|Categories: Conversion Optimization|

Big Leap Honored in 2016 Inc. 5000

When I started Big Leap back in 2008, I couldn’t have imagined that we’d be where we are now in 2016.

The early years of Big Leap were mostly centered around affiliate marketing websites I had built and some on-and-off consulting with local businesses about organic and paid search.

In 2013, I launched Big Leap full-time and […]

By |August 22nd, 2016|Categories: Company News|

Optimizely vs. Unbounce: A Side-By-Side Comparison

The world of conversion rate optimization can be so valuable when executed properly, yet so often there is much confusion surrounding it. There are hundreds of tools you can use to get the job done, but for the purpose of this article, I want to focus on two of my favorite CRO tools and some […]

By |August 22nd, 2016|Categories: Conversion Optimization, Tools|

Why Small Businesses Should Invest In CRO

Small business resources are tight and focusing those limited resources into the projects and initiatives that produce desired results can be tricky. Conversion Rate Optimization (CRO) is one of those business initiatives that can drive significant improvements to your bottom line.
What Is It & Who’s It For?
Conversion Rate Optimization (CRO) is the process of increasing […]

By |August 18th, 2016|Categories: Conversion Optimization|

5 Local Citation Opportunities You Might Have Overlooked

How many times has Google changed the name of their local business profile? Google+ Local, Google Places, Google My Business?  I am sure that I am missing a few.  

As often as Google changes things, the local landscape can change just as much.  However, there are some local search mainstays that I think might be […]

By |August 15th, 2016|Categories: Local Search, Local SEO|

Using Social Media To Your Brand-Vantage

Social media is a communication tool that brings people together. However, it seems that often social media can cause more harm than good, especially when it involves your personal or professional brand and reputation.

This is where the best brands (personal and corporate) have learned to use social media not as a form of advertising and […]

By |August 11th, 2016|Categories: Social Media|

Optimizing SEO With PPC

Let’s start off with a pop quiz.

Pop Quiz: I’ve removed the symbol in the ad below. For the search term “insurance”, choose which of the two listings below is an ad. Quickly now!

To the average person searching this, and even at a quick glance from a seasoned digital marketer, the listings look very similar. Some […]

By |August 8th, 2016|Categories: PPC, SEO|

Are You Getting The Most Out Of Your BuzzStream Account?

BuzzStream. By now, you have heard of it and are mostly likely using it, but are you getting the most out of this link building CRM?

The main goal of BuzzStream is to make the link building process more efficient. It allows you to store prospects all in one place, it gathers relevant prospect site/contact information, […]

By |July 26th, 2016|Categories: Link Building, SEO|