Google My Business Posts: What You Need To Know

Introduction
A brand new section is now showing up in the Local Knowledge Panel in Google Search Results when searching for Local Businesses.  Even though this new section is just barely starting to show up it is already becoming an under-utilized gem that has the potential to help countless businesses to succeed.  What is this new […]

By |September 21st, 2017|Categories: Local Search|

Digital Marketing News Roundup – August 2017

 

Changes happen in digital marketing nearly every day. Our monthly Digital Marketing News Roundups are designed to help you stay on top of the most impactful news regarding changes in organic search, paid search, social media, and content marketing.

This month’s roundup includes news about Google AdWords extensions, Facebook’s diminishing engagement, and video in Google’s local […]

By |September 7th, 2017|Categories: Industry News|

Selling in 2017: 5 Suggestions for Improved Sales

 

There are many ways to connect with buyers and customers, as well as promote your product and services these days. The trick is to be creative and personable with contacting leads as well as making your pitch. When connecting with potential clients and customers, these 5 suggestions can improve your close rate and help you […]

By |August 28th, 2017|Categories: Sales|

“By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success

Back in the ‘90s, there was a cartoon called Captain Planet and the Planeteers. It was about a group of five teenagers—of surprising racial diversity—who each had a ring granting them super powers. They used these powers to fight pollution, and when the job was too big for them to handle alone, they put their […]

By |August 24th, 2017|Categories: Content Marketing, SEO|

5 Things You Should Try Before You Give Up On Your Small Business

Small businesses are often called the backbone of America. In fact, over 50% of Americans are employed by a small business owner. Here is another fact: starting, running, and successfully managing a small business is no easy task. 7 out of 10 new business fail within the first 2 years! With a stat like that, […]

By |August 17th, 2017|Categories: SMB|

How to Use Empathy Mapping to Aim Your Content at Your Audience

In a previous post, we talked about what role-playing games could teach us about aligning sales and content marketing. We also talked about how important it is to specify a target customer, and tailor your marketing narrative towards the needs and desires of said customer. Today, we’re going to use the keystone of role-playing—imagination—to help […]

By |August 7th, 2017|Categories: Blogging, Content Marketing|

Digital Marketing News Roundup – July 2017

The summer heat didn’t slow things down at all on the digital marketing front. This month’s news roundup includes an update on a major Google search feature, Instant Search, native video support coming to LinkedIn, and an update to Google’s AdWords Editor!

 
Google Drops Google Instant Search

For nearly 7 years, Google has served up suggested searches […]

By |August 3rd, 2017|Categories: Industry News|

Using Kickstarter to Validate Your Product Idea

Kickstarter.com has grown immensely over the past 5 years.

Inventors, creatives, musicians, producers, or anyone with an idea can launch a product using crowdfunding. There’s a never ending idea-stream that has come from crowdfunding. Whether it’s a fashion product or a game called Exploding Kittens, anything, and I mean, anything, can be crowdfunded.

 
Should I Use Kickstarter?
Getting […]

By |July 31st, 2017|Categories: Business|

How to Partner with The Right-Sized Digital Marketing Partner

Hiring a digital marketing partner is a big decision that can have a large impact on the bottom line of your business. Making the right decision can improve the performance of online marketing channels and increase leads and sales. However, making the wrong decision may take your online performance in the wrong direction and fail […]

By |July 24th, 2017|Categories: Business|

5 Common Social Media Problems & How to Solve Them

 

Social media marketing is no longer optional for most businesses in play today. With so many businesses battling for the diminishing attention span of consumers, there are a lot of businesses and organizations winning the hearts of their audiences one tweet, snap, and post at a time. But not every brand has social media figured […]

By |July 20th, 2017|Categories: Social Media|