Digital Marketing News Roundup – November 2016

 

Digital marketing is fast-paced, dynamic practice. Each month we put together a quick recap of the most important digital marketing news across SEO, PPC, content marketing, and social media.
LinkedIn Opens Sponsored InMail for All Accounts
Social media is a fascinating and powerful tool. It can help you brand reach the masses and it can also help you […]

By |December 5th, 2016|Categories: Industry News, Industry News & Updates|

End of the Year SEO Reporting

 

As we are coming up on the end of the year, marketing managers should be thinking about what to include in the end of the year report. This is a great opportunity to take a step back, evaluate the year, and present more data and more visually appealing data than your typical monthly report would […]

By |December 1st, 2016|Categories: Reporting, SEO|

Content Ideation: How to Come Up With Great Content Ideas Backed By Real Data

The difference between creating good content and great content is that little extra “oomph.” OK, that’s not how the saying goes, but you know what I mean. Viral blogs and videos don’t just happen by sitting down and writing what you think will work. There’s a lot of research that goes into each piece. Below […]

By |November 17th, 2016|Categories: Content Marketing, Link Building, Marketing|

Digital Marketing News Roundup – October 2016

 

Google Announces Mobile-First Index
Google fueled the mobile marketing craze mid-October by announcing that in coming months it will begin a mobile-only index of the web. This index will be used in Google’s primary index of the web and should come as no surprise with nearly 60% of Google searches coming from mobile devices.

If your […]

By |November 3rd, 2016|Categories: Industry News, Industry News & Updates, PPC, SEO, Social Media, Web Development|

SEO for SaaS Companies – Reporting & Attribution Basics

Search engine optimization is more than just the creative work that goes into our strategies. You can spend a lot of time and money carrying out elaborate SEO campaigns, but they will be worth little unless you understand the results. That’s where reporting and attribution come in—they help you identify your successes (and failings) and […]

By |October 20th, 2016|Categories: Analytics, How To & Tutorials, SEO|

How to Protect Your Brand With Reputation Management

Everyone has heard the phrase “any publicity is good publicity,” but you probably haven’t heard the phrase recently and there’s a good reason why: it’s not true. At least not anymore.

Case in point, Samsung is currently in crisis mode regarding the release and recall of its exploding Galaxy Note 7. The news of this unfortunate […]

By |October 17th, 2016|Categories: Content Marketing, How To & Tutorials, Reputation Management, SEO|

How To Do On-Site SEO for SaaS Companies

 

Search engine optimization (SEO) is all about making sure your website is search engine friendly. There’s a lot going on behind the scenes of your website that can either help, or hinder, your rankings in Google, Bing, and other popular search engines.

In this blog post, we’ll be digging into the nitty-gritty of doing SEO for […]

By |October 10th, 2016|Categories: SEO|

How To Rule at Twitter with Advanced TweetDeck Strategies

Back in the summer of 2008 an app developer, Iain Dodsworth, released the first version of TweetDeck. Initially the app focused solely on Twitter, but Dodsworth later added support for publishing posts to Facebook and released iOS and Android versions of the app for both smartphones and tablets. TweetDeck simplified scheduling content across Facebook and […]

By |October 6th, 2016|Categories: How To & Tutorials, Social Media|

How to Use SEO to Generate Leads for Your SaaS Company

You’ve probably heard a lot about search engine optimization, and you may be wondering, “what’s the big deal?”

In the SaaS industry, you know how important solid data is. When you invest in marketing, you need to know that it will generate x in revenue (or leads).

The key to running an SEO campaign for […]

By |October 5th, 2016|Categories: SEO|

Big Leap Recognized in UV50’s 30 Fastest Growing Utah Valley Companies

Utah Valley is home to nearly 600,000 people. It’s also home to some of the most influential technology and consumer brands in the world. Companies like Adobe, Domo, Vivint, BambooHR, Blendtec, Qualtrics, NUVI, and Young Living all call Utah Valley home and we’re proud to share the valley with these amazing companies.

Utah Valley Business Q […]

By |September 21st, 2016|Categories: Company News|