Do Digital Marketing Like a Statistician

What’s your opinion about statistics? Too often I think stats gets a bad reputation, either being regarded as too complicated or not useful enough. I need to tell you this: you can understand the basic principles of stats, and they will make a huge impact on your digital marketing efforts.

Why is Statistics Important to Digital […]

By |February 20th, 2017|Categories: Analytics, Reporting|

PPC Audit: Diving Into Google’s AdWords

Are you considering auditing your Google AdWords account, but don’t know where to start? Whether your account is new or old, small or large, performing regular PPC audits can help ensure your campaigns continued performance.  Here, we discuss a few basic ways to take a deeper dive into Google AdWords.
Step 1 – KPIs
The first step […]

By |February 13th, 2017|Categories: PPC|

4 Tips for Successfully Onboarding Clients


Over the years, if I’ve learned anything in the world of digital marketing it’s that change is the only constant. No two partnerships are exactly alike, which creates both excitement and a fun challenge each time we onboard a new client at Big Leap.

Through the sales process, one question keeps popping up:
How will communication […]

By |January 23rd, 2017|Categories: Business|

Digital Marketing News Roundup – December 2016

Digital marketing is fast-paced, dynamic practice. Each month we put together a quick recap of the most important digital marketing news across SEO, PPC, content marketing, and social media.

Facebook Launches Live 360 Video
Social media platforms are doubling down on video and Facebook is no different. Mid-December Facebook announced that it would enhance its Facebook Live video […]

By |January 5th, 2017|Categories: Industry News|

6 Things to Look for when Hiring a Digital Marketing Agency

“Part of knowing who you are is knowing who you aren’t.” I first heard this quote from our head of business development, Dan Posner, while we were deep in discussion about our core values and better defining who Big Leap is as an agency and why we do what we do.

As Big Leap has grown […]

By |January 5th, 2017|Categories: Business, Frequently Asked Questions|

Integrating Your Blog & Social Media

Blogging can be a very fun and exciting way to put your thoughts and ideas into the world. However, in order for the world to see your blog, there needs to be a level of commitment and strategy behind the whole operation. One of the best ways to put “the word” out there involves social […]

By |December 26th, 2016|Categories: Blogging, Social Media, Social SEO|

The 5 Best Resources for Getting Started with CRO

Conversation Rate Optimization. The simple phrase alone can give you the heebie jeebies when you’re first starting out.  Yet, when you break it down, it’s not too confusing.

Conversion means someone will be compelled to change their actions or opinions about something.

Rate is a metric that measures frequencies (like social shares or sales, in this case).

Optimization […]

By |December 19th, 2016|Categories: Conversion Optimization|

Content Marketing for SaaS Companies: Content Promotion


Content marketing is not a new idea. Since Benjamin Franklin first published Poor Richard’s Almanack in 1732, we have seen brands engaging with and promoting their products through the act of storytelling. But content marketing is much more than just telling stories.

Content marketing is, according to Neil Patel, a long term strategy which seeks to […]

By |December 5th, 2016|Categories: Content Marketing, Digital Marketing for SaaS|

Digital Marketing News Roundup – November 2016


Digital marketing is fast-paced, dynamic practice. Each month we put together a quick recap of the most important digital marketing news across SEO, PPC, content marketing, and social media.
LinkedIn Opens Sponsored InMail for All Accounts
Social media is a fascinating and powerful tool. It can help you brand reach the masses and it can also help you […]

By |December 5th, 2016|Categories: Industry News, Industry News & Updates|

End of the Year SEO Reporting


As we are coming up on the end of the year, marketing managers should be thinking about what to include in the end of the year report. This is a great opportunity to take a step back, evaluate the year, and present more data and more visually appealing data than your typical monthly report would […]

By |December 1st, 2016|Categories: Reporting, SEO|