How To Do On-Site SEO for SaaS Companies


Search engine optimization (SEO) is all about making sure your website is search engine friendly. There’s a lot going on behind the scenes of your website that can either help, or hinder, your rankings in Google, Bing, and other popular search engines.

In this blog post, we’ll be digging into the nitty-gritty of doing SEO for […]

By |October 10th, 2016|Categories: SEO|

How To Rule at Twitter with Advanced TweetDeck Strategies

Back in the summer of 2008 an app developer, Iain Dodsworth, released the first version of TweetDeck. Initially the app focused solely on Twitter, but Dodsworth later added support for publishing posts to Facebook and released iOS and Android versions of the app for both smartphones and tablets. TweetDeck simplified scheduling content across Facebook and […]

By |October 6th, 2016|Categories: How To & Tutorials, Social Media|

How to Use SEO to Generate Leads for Your SaaS Company

You’ve probably heard a lot about search engine optimization, and you may be wondering, “what’s the big deal?”

In the SaaS industry, you know how important solid data is. When you invest in marketing, you need to know that it will generate x in revenue (or leads).

The key to running an SEO campaign for […]

By |October 5th, 2016|Categories: SEO|

Big Leap Recognized in UV50’s 30 Fastest Growing Utah Valley Companies

Utah Valley is home to nearly 600,000 people. It’s also home to some of the most influential technology and consumer brands in the world. Companies like Adobe, Domo, Vivint, BambooHR, Blendtec, Qualtrics, NUVI, and Young Living all call Utah Valley home and we’re proud to share the valley with these amazing companies.

Utah Valley Business Q […]

By |September 21st, 2016|Categories: Company News|

Big Leap’s Big Party – Open House and Charity Drive

What does a paper airplane toss, a waffle truck, and a scavenger hunt all have in common?

As it turns out, Big Leap’s Open House celebration on August 29th, 2016, featured all that and more!
Our Brand New Digs!
We’ve moved to an amazing new office, and we wanted to break it it with a big party for […]

By |September 1st, 2016|Categories: Company News, Events, Uncategorized|

Our 3 Biggest Takeaways from #SLCDMC

SLC|SEM hosted their second annual Digital Marketing Conference last week. Nearly every Big Leaper was able to attend at least one day of the conference and many attended both days. We learned, we laughed (thanks Annie and Amy), we connected with old friends, made some new friends, and we walked away with a few more […]

By |August 29th, 2016|Categories: Events, Industry News & Updates|

How Conversion Rate Optimization and User Experience Intersect

Most digital marketers in the past would only worry about links being built and their rankings. Now this is still important, but Google has said that user experience is becoming a greater part of Google’s algorithm. If a user gets to a site and it’s hard to navigate, or they don’t find what they need […]

By |August 25th, 2016|Categories: Conversion Optimization|

Big Leap Honored in 2016 Inc. 5000

When I started Big Leap back in 2008, I couldn’t have imagined that we’d be where we are now in 2016.

The early years of Big Leap were mostly centered around affiliate marketing websites I had built and some on-and-off consulting with local businesses about organic and paid search.

In 2013, I launched Big Leap full-time and […]

By |August 22nd, 2016|Categories: Company News|

Optimizely vs. Unbounce: A Side-By-Side Comparison

The world of conversion rate optimization can be so valuable when executed properly, yet so often there is much confusion surrounding it. There are hundreds of tools you can use to get the job done, but for the purpose of this article, I want to focus on two of my favorite CRO tools and some […]

By |August 22nd, 2016|Categories: Conversion Optimization, Tools|

Why Small Businesses Should Invest In CRO

Small business resources are tight and focusing those limited resources into the projects and initiatives that produce desired results can be tricky. Conversion Rate Optimization (CRO) is one of those business initiatives that can drive significant improvements to your bottom line.
What Is It & Who’s It For?
Conversion Rate Optimization (CRO) is the process of increasing […]

By |August 18th, 2016|Categories: Conversion Optimization|