What Should an Advertising Agency Look For in a White Label Digital Marketing Partner?

Are you an advertising agency that is looking to expand your online marketing service offerings to help better meet the needs of your clients?  Hiring a white-labeled partnering agency may be beneficial for your business so that you can provide additional services such as Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Content Marketing, or Social […]

By |June 22nd, 2017|Categories: Frequently Asked Questions, How To & Tutorials, PPC, SEO, Social Media|

How to Give Your Facebook Ads New Life

Why Run Facebook Ads?
When it comes to advertising on social media, Facebook is king. When comparing the revenues of Snapchat and Twitter and Facebook, it’s easy to see where people are spending their advertising budget. Facebook is the one social ad platform that more and more businesses are turning to for answers. In early 2017, […]

By |June 15th, 2017|Categories: Social Media Advertising|

Do You Know How Your Website Ranks on Google? 4 Tools to Find Out

To many, search rankings are the hallmark of a successful SEO campaign. While ranking well in organic search is not the end-all-be-all to SEO success, it is difficult to argue with the potential benefits (traffic) of ranking on page one of Google, especially in the top three positions or even in a featured snippet.

Of […]

By |June 12th, 2017|Categories: SEO|

On-Page Optimization & SEO Marketing: 3 Tips for Improving On-Page SEO

When marketers look at SEO, we tend to organize our efforts into one of two buckets: Off page  SEO (sometimes referred to as off-site SEO) and on-page or onsite SEO. Off-page SEO refers to any external effort to improve organic traffic such as links and shares, while on-page SEO typically refers to improving the HTML […]

By |June 8th, 2017|Categories: SEO|

What to Do If Competitors Are Outpacing You Online

No one likes to see their competitor rank higher in search results or take their product video viral on social media. It just isn’t a good feeling. However, there are strategies and opportunities that can help you outshine, outclass, and outpace your competitor on your way to winning the hearts of your customers.
Allow Your Digital […]

By |June 5th, 2017|Categories: Marketing|

Digital Marketing News Roundup – May 2017

Digital marketing is a fast-paced, dynamic practice. Each month we put together a quick recap of the most important digital marketing news across SEO, PPC, content marketing, and social media.

Google lmproves Quality Score Reporting in AdWords

If you talk to a seasoned AdWords advertiser, you’ll quickly discover that they generally value higher Quality Scores over most […]

By |June 1st, 2017|Categories: Industry News, PPC, SEO, Social Media|

Does SEO Really Work?

During our meetings with potential clients, we sometimes hear the question “Does SEO really work?” from small business owners to experienced, large company CMO’s.

It’s a valid question to ask as many people have been sold on the dream of endless free traffic while an SEO guru/ninja/rockstar throws around jargon and hints at their secret sauce […]

By |May 29th, 2017|Categories: SEO|

How to Create a Killer Social Media Strategy for a Boring Brand

It’s not rocket science to figure out that social media is an essential part of your company’s marketing success. The average adult between ages 25-54 checks social media platforms on their phone about 17 times a day or more. This data makes social media an obvious channel to use to connect with current and potential […]

By |May 4th, 2017|Categories: SMB, Social Media|

Digital Marketing News Roundup – April 2017

The discipline of digital marketing is one in constant flux. Each month we compile three to five pieces of the most impactful digital marketing news and share it with you so you can identify and deploy new and effective strategies!

LinkedIn Introduces Audience Matching

Image by Marketing Land

In an effort to catch up to Facebook (and to make more […]

By |May 1st, 2017|Categories: Industry News, PPC, SEO, Social Media|

Do Digital Marketing Like a Statistician

What’s your opinion about statistics? Too often I think stats gets a bad reputation, either being regarded as too complicated or not useful enough. I need to tell you this: you can understand the basic principles of stats, and they will make a huge impact on your digital marketing efforts.

Why is Statistics Important to Digital […]

By |February 20th, 2017|Categories: Analytics, Reporting|