Tell the truth, which would you rather read, an infographic, newspaper article, or blog post? They’ve been around since the 1600s, but have finally boomed into society as a popular way to attract readers and increase traffic. Earlier on, infographics were used to explain and depict scientific findings, now these displays are now utilized not only to inform, but to tailor to the users’ convenience.
As Anthony Ha of Ad Week says, we’re in “infographic overload,” and there are no signs of slowing down. While infographics are being made by more and more people, there are a few precautions that need to be taken.
Infographic creators are sometimes more concerned about attracting their audience than educating them correctly. Recently an infographic was being shared around multiple platforms stating the number of people who die due to a variety of causes. Using stunning photography and stylish text, they went on to inform readers that 300,000 people die from crocodile attacks every year.
After some research it was found that far less than 300,000 people die from crocs every year; two zeros less… Moral of the story? Just like the internet, don’t trust everything you read! Just because it is on an infographic does not mean it is plausible. Even though most graphics probably aren’t created to deceive, it is so easy to let the clever technology distract the reader from the message that is meant to be conveyed.
It’s a Science
The truth is that there is a reason that there are millions of these infographics online today. Younger readers tend to prefer this format while finding facts and searching for answers. Attractiveness, simplicity, and the clear-cut, factual layout cause a sense of confidence in the readers.
Will Search Engines Crawl It?
No sweat! It can be done. Any search engine can index the plain text of a PDF. But beware, if your words are in the form of pictures or logos, it will not be detected. Keep this as a basic rule: If you can highlight it, they can index it. Hence, by including keywords in your infographic, you actually can help out your SEO and increase authority!