»Tag:small business tips

How Much Does Digital Marketing Cost?

The Cost of Digital Marketing
It is an often-asked question, “How much does digital marketing cost?” For whatever reason, many digital fulfillment companies are reluctant to answer it. Dan Posner, VP of Sales at Leadgenix, explains just how much a marketing company, digital design shop, or advertising agency should be paying to outsource digital marketing to […]

By |May 13th, 2015|Categories: Article, Featured Posts, Frequently Asked Questions, How To & Tutorials, SEO|

Building Communities – A MozCon Presentation

Establishing a Community
Last month the SEO company, Moz, held their annual MozCon where markers gathered to hear experts in the field discuss the latest marketing tips and trends. One of these presentations was from Richard Millington from FeverBee.

Millington covered the basics of what his company does, how to establish a community. He has a couple […]

By |August 7th, 2014|Categories: Archive, Industry News & Updates|

Top 4 Local SEO Communities

If you think about how often Google changes its algorithms, you might want to also think about keeping up with internet marketing industry news and updates.  After hearing about Google’s “Pigeon” updating the local algorithm, I decided to increase my local search research habits. I would like to introduce you to four of the most useful […]

By |August 5th, 2014|Categories: Archive, Local SEO|

Top 70 Citation Sites for Local SEO

As seen in the Local Search Ranking Factors of 2013, seven of the 83 high-priority ranking factors have to do with citations. And five of the top 20 local search ranking factors have to do with structured citations (IYPs, data aggregators) and citations from locally- and industry-relevant domains.
Three Trusted Sources of Top Local Citation Sites
To help you […]

By |July 21st, 2014|Categories: Archive, Local SEO|

The Importance of Facebook Sponsored Posts

Organic reach has been dropping over the past while. This means less and less of your fans will see your posts in their newsfeed. Alas, what can be done?!? Here at Big Leap, we’ve been using several tactics to maintain a strong Facebook presence. Facebook has given companies a variety of ways to reach their […]

By |June 14th, 2014|Categories: Archive, Social Media, Social SEO|

What to Do with Practice/Practitioner Listings on Google Local

Practice/Practitioner Listings
When dealing with listings on Google Local, or Google Places for Business, sometimes there is a situation where we have practice and practitioner listings–for example, a dentist office with 10 different dentists in it.  You might have a main clinic, and in the same location are more dentists, which individually are their own separate […]

By |May 23rd, 2014|Categories: Archive, Local SEO|

Are Virtual Offices Okay to Claim on Google Local?

Many know that in order to claim a business on Google Places for Business, it would be ideal to have a real business office at a real physical location. But in some businesses customers don’t ever go to the business; the business comes to them. For instance, a plumber doesn’t have an office where customers can […]

By |April 25th, 2014|Categories: Archive, Local SEO|

Google Places for Business Now Allows a Descriptor

Google has made an update to its Google Places quality guidelines. The change specifically occurs in the “Business Name” section of the guidelines and speaks about a business descriptor, which we can now add in conjunction with our business title. It includes the following three guidelines about descriptors:

In addition to your business’s real-world title, you […]

By |March 1st, 2014|Categories: Archive, Local SEO|

Google+ Communities: Quantity AND Quality

When it comes to food and college students there will forever be a great debate that rages on:  quantity vs. quality.  Do you get the burrito that doesn’t taste very good but is huge and cheap or go find some real food that is a little pricier but tastes delicious.  For me personally, I always go with the burrito.  Occasionally, a small miracle occurs where the stars align and a glimmer of hope appears in the form of a meal that is delicious, affordable, and in large quantities.  This rare phenomenon has occurred in the social media world. […]

By |February 2nd, 2014|Categories: Archive, Social Media|

The Most Successful Companies on Twitter

Marketers—both small and large companies—are using Twitter to reach customers, sell products and services, and characterize their brand. Some of these companies are so great at what they do that they are attracting millions of Twitter users around the world. Take a look at some of the top companies on Twitter and what makes them […]

By |November 7th, 2013|Categories: Social Media|