»Tag:facebook

Using Social Media To Your Brand-Vantage

Social media is a communication tool that brings people together. However, it seems that often social media can cause more harm than good, especially when it involves your personal or professional brand and reputation.

This is where the best brands (personal and corporate) have learned to use social media not as a form of advertising and […]

By |August 11th, 2016|Categories: Social Media|

3 Tips to Making Your Facebook Post Go Viral

With over one billion people on Facebook, it has become a great opportunity for companies who want to market themselves and expand their audience. Getting shares, likes and interactions has become increasingly more important as consumers increasingly rely on social media to inform their buying decisions. “Going viral” has become the pinnacle of social media […]

By |November 12th, 2015|Categories: Article, Featured Posts, Frequently Asked Questions, How To & Tutorials, Social Media|

The Step-by-step Guide to Social Media Marketing

Social Media is a Marketing Tool 
Social media is not new. I’ve been using it to market clients in dozens of industries since 2007. And there are a few people out there who claim to have been doing it longer than that! But despite nearly a decade as a viable—and valuable—marketing tool, many businesses and individuals […]

By |October 29th, 2015|Categories: Article, Featured Posts, Frequently Asked Questions, How To & Tutorials, Social Media|

The Growing Effect Of Social Media On Marketing

Social media is everywhere and it is changing the way consumers interact with friends, learn new things, follow news stories, and make purchases. Social media will also change your marketing tactics, but in order to adapt your marketing strategies, you need a good understanding of how it has evolved.
What Is Social Media?
Social media is the […]

By |October 13th, 2015|Categories: Article, Featured Posts, Frequently Asked Questions, How To & Tutorials, Social Media|

How Do You Measure Success with Social Media?

Did you know that 96 percent of marketers are using social media to market their business? As one of the modern-day front-runners for marketing budgets and strategies, social media has the capability to reach an expansive target audience with minimal effort and cost. A significant increase in traffic and exposure is leading marketers to realize […]

By |September 15th, 2015|Categories: How To & Tutorials, Social Media|

Getting Started with Facebook Advertising

It’s been a few months now since Facebook made the change that drastically affected organic reach, but many marketers are still reeling from the blow. Facebook has made it more and more clear that if you want to reach your fans, then you need to do more than just post to your page. This is […]

By |March 19th, 2015|Categories: Featured Posts, Frequently Asked Questions, How To & Tutorials, Social Media|

Social Media Ads 101: Facebook Click-To-Website Ads

I’ve written many previous blogs about social media advertising. Facebook gives you many advertising options, from event responses to video views, but today I’ll be addressing ads that lead directly to your website. As nice as it is to get more likes and more engagement on your Facebook page, if you’re business isn’t making money […]

By |September 22nd, 2014|Categories: How To & Tutorials, Social Media|

Recent Changes to Facebook’s Advertising Options

As some of you may be aware, Facebook has been making a lot of changes to their ads. While I won’t talk about all of the changes, I’ll detail the ones that I feel are the most pertinent to social media marketing. These are the changes to event advertising and the ability to schedule ads.
Advertising […]

By |September 7th, 2014|Categories: Industry News & Updates, Social Media|

Should We Start Taking Emoticons Seriously in Social Media?

Emoticons have been in the news lately.

That’s right, those little smiley faces and frownies have been the subject of several high-profile studies concerning their psychological and social impact. And the main takeaway of these studies, it just so happens, is that emoticons may actually be a good thing, which raises two questions for me:

One, where […]

By |August 1st, 2014|Categories: Archive, Social Media|

We’re excited to announce our involvement in the upcoming conference for small and medium-sized businesses in the electronic security industry. Big Leap is excited to increase our involvement with this important business vertical and to participate with Advisory Summit Providers for this conference held at the one-of-a-kind Broadmoor in Colorado Springs. We look forward to […]

By |July 23rd, 2014|Categories: Archive, Industry News & Updates|