»Tag:click through rate

Facebook To Marketers: Drop Click-Through-Rate Like It's Hot

While 99.9% of the marketing world has been content to keep using the standard means of measuring the performance of an online ad–the click-through-rate–Facebook is telling them to drop it. Drop it like it’s hot.
Reach and Frequency
On Monday, Facebook’s Brad Smallwood suggested that for the longest time the market had no way to measure the […]

By |October 6th, 2012|Categories: Archive, Social Media|