Web advertisers are soaking up the latest data for their PPC campaign management. Earlier this year, a study was published by User Centric which concluded that ad placement among the top sponsored results on Google attracted 22% more attention than an equivalent placement on Bing.

This study was originally done in 2009. Here are the highlights:

  • 42% of users looked at Bing’s right side sponsored links
  • 25% of users looked at Google’s right side sponsored links
  • 90% looked at the sponsored links above the organic results

 

Compare that with the results from earlier this year:

  • 21% of users looked at Bing’s right side sponsored links
  • 28% of users looked at Google’s right side sponsored links
  • 90% looked at the sponsored links above the organic results

The study also concluded that users spend more time viewing Google’s organic search results.

In the original study, participants spent about 7.2 seconds looking at the organic results on both search engines. The new data showed an average of 14.7 seconds looking at Google’s organic results, compared to just 10.7 seconds on Bing.

Conclusion: If you’re going to advertise on search engines, or plan on doing PPC campaign management, Google will give you a better return.

Jamie Bates