Google launched a website today that gives details about the long-anticipated Google TV. With no specifics about a launch date, the site does give us some vivid screen shots and awesome insights into what it will be capable of. It’s TV, Google style.
With a huge market of over 5 billion TV watchers, Google TV will allow users to surf the web in its entirety; including videos, photos, games, chat, and everything else we’re used to online. “Big deal,” some users argue, “I’ve been connecting my computer to my HDTV for ages.” Google has responded with other features like apps specific to your TV.
Netflix, Pandora, Twitter, NBA Game Time, and Amazon Video On Demand will all be available and come pre-loaded on your Google TV. Like Android, it will be an open software platform. From the start, it will be able to work with any TV. And before long, possibly the beginning of next year, anyone will be able to build applications for it.
Can’t find the remote? No problem. Your smart phone is all you need to change the channel, record your favorite program, or open a new tab.
Imagine you want to show everyone the latest Lady Gaga music video. Now you can find it on your phone and share it with everyone in the room. Google TV allows you to “fling” what you’re watching, listening to, or doing from your phone to your TV. Cool.
One of my favorite features is the ability to browse the web and watch TV at the same time, on the same screen. Imagine you’re watching BYU vs. Utah State, and you’re wondering how long it has been since Utah State has beaten the cougars. Look up the stats without missing a play.
The list goes on and on. Now you can rock out to your favorite artist using the surround sound in your living room. Everything comes together with Google TV. Here’s what the creators have posted on their website: “The coolest thing about Google TV is that we don’t even know what the coolest thing about it will be.”
What does all this mean for advertisers and strategic internet marketing firms, including SEO? We don’t really know. All the ads right now will come either from traditional TV sources or existing internet sources/publishers/networks. However Google Engineering VP Vic Gundotra said that he felt new ad formats will likely emerge and evolve specifically for Google TV.