November 2016 Digital Marketing News Roundup

 

Digital marketing is fast-paced, dynamic practice. Each month we put together a quick recap of the most important digital marketing news across SEO, PPC, content marketing, and social media.

LinkedIn Opens Sponsored InMail for All Accounts

Social media is a fascinating and powerful tool. It can help you brand reach the masses and it can also help you create meaningful with customers one at a time. To make things more personal, LinkedIn recently opened access to the self-service Sponsored InMails to all businesses on LinkedIn. This means your brand can pay to reach its audience in their LinkedIn InMail box. These ads are call-to-action oriented and will show up near the top of a LinkedIn user’s messages. While these ads have just opened up to all advertisers, the early results look promising with open rates north of 45%!
LinkedIn Sponsored InMail

Image by: LinkedIn Marketing Solutions

 

Google Algorithm Shakes up Local Search Results

At the beginning of September Google launched Possum, a new algorithm focused on local SEO, AKA geographically modified searches such as “what’s the best pizza in Salt Lake?” This new algorithm makes elements like searcher location more important while devaluing if the city match was the same as the searcher’s location in favor of proximity. This update wasn’t a penalty like other algorithms like Penguin. Instead it filtered local search results and refined them.

A recent study shows that nearly two-thirds of Google’s local search results were impacted by Possum. Click through to learn more the why and how of Possum.

 

Native Shopping for Instagram is Coming

If your brand is on social media, you’ve likely invested some time in Instagram and have seen its potential. However, building a massive following on Instagram does not equal sales and revenue. Instagram has put together out helping hand for retailers and ecommerce businesses with new features that make it possible for user to shop natively on their platform.

These native shopping features allow you to “tag” up to five items per post. Users can then tap on a prompt to view products and each tagged product will display the product name and prices. Additional product details are available if a user taps on any tagged product. To shift from shopping to purchasing users can click through a “Shop now” link and head over to the brand’s website.

For the time being, this beta is only available to 20 of the largest retailers, but our fingers are crossed for full access for all of our ecommerce and retailer friends.

 

Instagram Shopping

Image by: Instagram

Scott Sundblom
Marketing Manager
Scott is a curious and passionate marketer who loves problem solving and exploring new marketing channels and opportunities. In his free time, Scott can be found soaking up time with his family, watching the Utah Jazz, or fixing something with his hands.