The emergence of the internet as the world’s biggest form of communication has created endless opportunities for marketing. And nothing is more popular right now than social media marketing. The fluid and largely unstructured social media world allows companies to be creative and find unlimited new ways to reach out to their customers.

But the creativity doesn’t end there. Some business-to-business companies have begun to break into the social media realm and find ways to advertise and increase business. With the number of businesses trying to advertise and make a name for themselves, why shouldn’t these businesses be advertised to as well? Don’t they need the services that other social media marketers can offer?

It should be obvious, but a lot of people don’t recognize the potential of B2B marketing through these channels. Social media appears to be useful only for reaching individuals on a broad scale. But who runs these other businesses? Aren’t CEOs, Marketing Directors, and Entrepreneurs people too? Social media is the perfect opportunity to reach out and begin businesses relationships. Recently, Big Leap found a very large account because of a connection on a popular social media site. Two people from different companies realized through this online communication that they could use each other. And the best part? This social marketing that resulted in a big contract cost absolutely nothing.

Just as with B2C social media marketing, the key is to be creative. There are no guidelines or restrictions. Blogs, social sites, videos, and more provide great opportunities to connect with other professionals and create useful business relationships. It’s up to you and your company to use social media marketing services to build your business.

Jamie Bates