Spending more advertising dollars sounds like a quick fix to generating more leads—and it can be. But as our client Excel SoftSources found out, there are often a lot more broken components under the hood than you realize. These broken components significantly impact whether or not Google ranks your business, and not in a good way.
Case in point: Our client had been spending money on LinkedIn and other advertising methods with limited success. They knew their organic presence needed a lot of help, but they didn’t know what to do or how to do it.
What they did know was the key to their marketing success depended on a great technical, organic foundation. That’s when they signed with Big Leap, hoping to increase visibility and generate more website leads.