Project Overview

677%
Increase in Impressions
549%
Increase in Keyword Positions
50%
Increase in Website Traffic
Website excelsoftsources.com
Industry Application development and cloud migrations
Value Provided Rank on Google to generate organic, high-quality leads
Project Overview

Spending more advertising dollars sounds like a quick fix to generating more leads—and it can be. But as our client Excel SoftSources found out, there are often a lot more broken components under the hood than you realize. These broken components significantly impact whether or not Google ranks your business, and not in a good way. 

Case in point: Our client had been spending money on LinkedIn and other advertising methods with limited success. They knew their organic presence needed a lot of help, but they didn’t know what to do or how to do it. 

What they did know was the key to their marketing success depended on a great technical, organic foundation. That’s when they signed with Big Leap, hoping to increase visibility and generate more website leads.

Our Strategy

Our Strategy

Big Leap was hired to solve Excel SoftSources’ four biggest pain points:

  1. Technical SEO
  2. Web performance
  3. CRO (conversion rate optimization)
  4. Content

So how did we get started? With an in-depth audit, of course. And what did that audit reveal? Quite a few issues with javascript, indexing, and URL organization.

We addressed each issue and even created new, optimized content for their site’s landing pages and blog. This content included writing or augmenting:

  • 10 landing pages
  • 21 blog posts, 5 of which were skyscrapers (bigger, better, newer, more interesting, and more relevant articles than any other similar content online)

Unfortunately, despite our best efforts, our client’s website had technical issues that ran very deep. Because of this, Google had trouble indexing all the great content we were producing.

That is when we talked with our client about having us help them build, from the ground up, a brand new website optimized for performance.

Building a New Website

Excel SoftSource used an in-house designer in an advisory position, and Big Leap’s web development team built out a new site and added our updated content. Within a month the new site was launched, which our clients thought was amazing.

With all the technical issues resolved, we then re-published content on the new site and started seeing the full effect of our work pay off in site performance.

 

 

Excel SoftSource used an in-house designer in an advisory position, and Big Leap’s web development team built out a new site and added our updated content. The new site was launched within a month, which our clients thought was amazing.
They get results, they are ethical, they are transparent. They see what you need to do and partner with you to accomplish your goals. After years of working with them – I trust them completely.
Andy Selcho
Owner of AlphaGraphics, Sandy, UT

Results

The Results

After all this hard work, here are the top four results from 11 months of strategy, hard work, and innovation. 

1. Excel SoftSources site had never generated leads before, but after our site build and “Contact Us” page optimizations, they are consistently getting more and more high-quality organic leads month over month.  

2. Our client’s website traffic has increased by 50% in the past 6 months (compared to the previous 6 months).

Excel Softsources is consistently getting more and more high-quality organic leads

3. Their impressions have increased 677% when comparing the past 12 months year over year.

Excel Softsources Increase in Impressions

4. The tracked keywords have increased by 549 positions.

Excel Softsource Increase in Keywords by 549 positions

As always, it’s exciting to see a client’s strategic campaign really take off. Helping to take a website from not even ranking to generating high-quality leads is incredibly rewarding.

Get Your Free Website Audit

This project is an excellent example of how building a solid technical foundation and establishing authority through excellent content can lead to getting the type of quality leads your company needs. Our client is now partnering with our team to take advantage of their new site's momentum.

Big Leap loves helping its clients succeed. There’s nothing more rewarding than digging in, getting strategic, putting in the hard work, and seeing the positive results.

If you’ve never had an audit done (or if it’s been over a year since your last one), don’t hesitate to contact Big Leap for a multi-point site audit!

Contact Big Leap & Let Us Help Your Online Campaign

More Case Studies

alphagraphics logo
Content Marketing
venafi logo
SEO Marketing

That’s Enough About Us.

Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.

You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.

Let’s Talk About You.

42%
Increase in Organic Traffic
68%
Increase in Organic Traffic
193%
Increase in Organic Traffic