The key to building a strong and lasting brand is having ownership of your digital marketing efforts. That way, your online strategy aligns with your business priorities and objectives. No business is the same, and the right digital marketing strategy will reflect this.
When HVAC company OyBoy Heating and Cooling approached Big Leap, the HVAC team felt they didn’t have enough ownership over their digital marketing efforts. They were working with another agency at the time and felt their ideas were not being heard nor implemented. As a result, they weren’t earning the organic reach their business merited.
Through a referral from its sister company (Absolute Air), OyBoy partnered with Big Leap in August 2021. As an agency centered on trust and relationships, we prioritized their needs to map out a strategy that would help OyBoy regain control over their online efforts.
“We wanted better reporting and support, I felt like you guys would deliver that at the highest level.” -OyBoy
Together, we struck the perfect balance between data and personalization, earning our client an over 95% increase in organic traffic among other great things. Keep reading for all the details on this strategy!