To establish Totem’s footprint in the digital landscape, our Digital Marketing team at Big Leap focused on three strategies: link-building, content ideation, and keyword optimization.
Link-Building Through Strategy & Collaboration
Since Big Leap was working with a fresh site, our SEO experts dove into enhancing Totem’s online presence by optimizing their metadata, fixing site errors, and link-building. We reached out to different blogs and sites to help raise the number and quality of inbound links and build these links around specific keywords and anchor texts.
Built An Influential Presence Through Content Strategy
After conducting a meticulous site audit, our Content Strategy team launched a content ideation plan that involved extensive research on the industry and keyword optimization. Since there are many changes that occur in the cybersecurity industry, this required vigilantly keeping up with the changing tides by consistently staying up-to-date with industry news and strategizing new content ideas.