Though it’s common to create several pages of content in order to generate organic reach, we focused our efforts on a single webpage instead.
Many companies fall into the trap of writing about the same exact topics as their competitors. To truly offer something unique and establish brand authority, you need to provide informative and long-form content on subjects that your audience is searching for.
In Swim Jim’s case, our team was faced with the question— “How do we provide new information about swimming strokes?” In our research, we discovered many articles focused on five different strokes. To provide more value to our readers, we bumped our list up to eight. It was a simple change, but enough to differentiate ourselves from the competition.