Our team saw a lot of areas for improvement and growth right away, so we were excited to tackle this project head-on. That said, we focused on three main areas in our strategy.
Far-Reaching Keyword Research
Just as we do for any of our SEO clients, we conducted robust research into potential keywords we could target. Thanks to the breadth of Absolute Air’s services, we had a lot of topics to cover. We aimed at keywords relating to all of their services, including HVAC installation and maintenance, plumbing, and weatherization.
Plus, since Absolute Air’s services are hyper-localized to Utah, we could leverage that to improve their local SEO results.
But before we went forward with implementing these keywords into our content optimization and creation, we wanted to run them by Absolute Air to get their approval and feedback. This ensured the topics we chose to cover accurately reflected their business model, meaning less need for revisions and realignments in the future.
Content Revision and Creation
After receiving feedback and approval from Absolute Air, we went ahead with our content plan. The first step was the optimization of existing content. This involved: