Comprehensive Content & Experimentation
You’ve heard that content is king, but exactly what type of content do you need? Our team of SEO experts dug deep and explored several variations of content projects with CDL. Big Leap began creating long-form articles each month. Ideation for these blog posts was centered on extensive keyword and competitor research along with a collaborative relationship with CDL to discover areas/topics that carried great value to their readers.
From our research, we decided to launch a localized project that entailed crafting 50 target city landing pages. Our team built out several templates for the cities and incorporated unique information that reflected the services/resources offered by specific locations.
Traffic was going up, but not nearly as much as we wanted it to. So we expanded some of their shorter content pieces by weaving in relevant and useful information that was backed by target keywords. We then dug even deeper by building out over 64 pages of FAQs. This involved a substantial research process of organizing various categories, related keywords, and featured snippets to determine key questions that would help the site gain authority and, more importantly, provide information users were actually looking for.