Focused Targeting Strategy
Target audiences are the lifeblood of any marketing initiative—your audience informs the tone of your message, the pain points to address, and the offers to include. To improve American Roofing Company’s social marketing ROI, we took a more focused approach to their audience targeting.
To do this, we looked at the cities American Roofing Company services. Then, we looked at the type of customers who would most likely benefit from their services, and found homeowners and commercial property owners were the perfect fit.
Relevant Content Reposting
Although American Roofing Company didn’t achieve the success they wanted from their previous social posts, we believed these posts could still be a helpful resource for future followers and customers.