Brand Visibility and Recognition, Online PR and Outreach
B2C SEO & PR Case Study with Purple
Project Overview
| Website | www.purple.com |
| Company Size | 250-500 Employees |
| Industry | B2C |
| Value Provided | Increase SEO, Reputation Improvement |
Project Overview
Purple is a hyper-growth startup located in the quiet town of Alpine, Utah, founded by two entrepreneurial brothers: a rocket scientist and a comfort tech genius. The Pearce brothers had a long history of successful comfort technology products but set out to completely disrupt the billion-dollar mattress industry.
After seeing incredible success from viral product videos, Purple grew very quickly, selling thousands of mattresses and accessories, hiring over 600 people, expanding to a 574,000 sq foot facility, and becoming Utah’s fastest growing company—all in their first year of business. The Purple marketing team selected Big Leap to lead their SEO efforts, including organic search optimization, online PR, and outreach efforts with the goal of driving more traffic and sales through search and expanding their footprint through recognition on major media sites.
Strategy
Our Strategy
Branded Search Results
Being a new company with a common word for a brand name, step one was to make sure Purple was easily found for their brand searches. After a short few months, Purple went from having one listing for the search term “Purple” to dominating the first page with easily identifiable branded search results through a combination of technical SEO, Google My Business, and increasing brand awareness through online PR.
Online PR & Outreach
What originally started as part of our SEO efforts, PR and outreach grew into a hugely successful campaign. By telling Purple’s unique and impressive story to various media outlets, Big Leap helped secure notable media placements with local and national media, both online and in print.
I trust Big Leap. I trust the owners of the company. I trust the people that we’ve worked with. The results are there; they’re proven. The level of expertise is strong. I sincerely can’t think of anything negative to say.
Alex McArthur, CMO, Purple
Results
The Results
Thanks to our SEO & PR strategies combined with a revolutionary product, Purple was able to secure valuable exposure and spread brand awareness across the web. Through our outreach, Big Leap was able to form strong connections between our client and a number of popular media outlets, ranging from Forbes to TC. Branded search terms climbed in volume, ranking positions increased, and Purple quick became a well-recognized leader in their industry.
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