From the beginning, Tyler has been the type who digs in and figures things out. Tyler started his SEO journey in 2008 on the sales side. He quickly determined that sales was a poor fit, and since digital marketing wasn’t taught in college at that time, he decided to jump into the deep end and build his own website to learn SEO hands-on.
This firsthand experience allowed him to explore and master a variety of digital marketing roles over his career. From campaign manager to project manager, overseeing paid search, and now Senior Director, Tyler became a jack-of-all-trades.
Tyler’s diverse journey has allowed him to bring a wealth of expertise to navigating the ever-changing landscape of digital marketing. He has also trained and mentored the fulfillment teams at Big Leap and assisted in developing customized marketing approaches for clients.
With over a decade in the industry and 1000s of campaigns under his belt, Tyler has been on the frontlines of the evolution of search engines and best practices in the field. His areas of expertise include:
- Technical SEO
- Local SEO (Google Business)
- Google Search Console
- Digital PR
One of the things Tyler enjoys the most about the online marketing space is that it’s always changing. There are always new challenges that require constant learning and staying on top of industry trends. With this passion, he is innovating at Big Leap with new methods and strategies, and incorporating emerging technologies like AI.
When he isn’t immersed in digital marketing, Tyler can be found fishing, mastering the art of fine-smoked meats, or fitting in baseball, whether that’s playing himself or coaching his son’s team.
Tyler has over 15 years of hands-on experience in the digital marketing field.