BLOG POSTS

Two Killer Tools for Your Next Blog Post

There are a number of reasons that you might be writing a blog post, perhaps to make an announcement or to answer a frequently asked questions. However, often times it’s part of a larger content marketing strategy designed to increase awareness and drive traffic to your site. I’ve always found that one of the most […]

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How to Do Content Marketing for Insurance Agencies

Content marketing is creating big benefits for businesses and marketing agencies that have figured out how to do it right. The strategies for doing it right, however, differ from industry to industry and often meet with unique challenges. Content marketing for insurance agencies is full of opportunities for success—but you have to know what you’re […]

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5 Ways To Market Your Business Through Reddit

As discussed in The Growing Effect of Social Media On Marketing, adapting your marketing strategies to utilize current, popular social media platforms is absolutely essential for effective business. Reddit, a new, unique networking online community, is one particularly favored marketing platform that allows users to submit news, text, direct links, media and other personalized content. […]

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3 Tips to Making Your Facebook Post Go Viral

With over one billion people on Facebook, it has become a great opportunity for companies who want to market themselves and expand their audience. Getting shares, likes and interactions has become increasingly more important as consumers increasingly rely on social media to inform their buying decisions. “Going viral” has become the pinnacle of social media […]

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10 Arizona Ad Agencies With A Strong Twitter Game

A recent Big Leap blog post, The Growing Effect of Social Media on Marketing, highlighted a fundamental characteristic of social media: interactivity. As much more than a platform for just photos, videos, or posts – social media is a network of webpages that allow users to interact with each other through conversation, sharing, tagging, reposting […]

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The Step-by-step Guide to Social Media Marketing

Social Media is a Marketing Tool  Social media is not new. I’ve been using it to market clients in dozens of industries since 2007. And there are a few people out there who claim to have been doing it longer than that! But despite nearly a decade as a viable—and valuable—marketing tool, many businesses and […]

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How to Set Actionable, Measurable, and Attainable Digital Marketing Goals

Setting actionable, measurable, and attainable business goals is crucial to doing good business. It gives you something to work toward as well as something to look back on and hold yourself accountable to. When it comes to digital marketing, goals are just as important. In fact, having effective goals at the onset can make the […]

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The Growing Effect Of Social Media On Marketing

Social media is everywhere and it is changing the way consumers interact with friends, learn new things, follow news stories, and make purchases. Social media will also change your marketing tactics, but in order to adapt your marketing strategies, you need a good understanding of how it has evolved. What Is Social Media? Social media […]

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6 Utah Ad Agencies Doing Social Media Right

On the Big Leap blog, we’ve discussed the importance of digital marketing. We’ve gone over the value of social media success and how to measure that success. As professional marketing consultants, we understand the vital necessity of marketing across all platforms in today’s digitally-centered era. With an estimated 3,270,490,584 people using the Internet each day, […]

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Nine Ways to Measure Social Media Success

After defining your social media goals and launching social media campaigns, it’s vital that you monitor and measure the success of your efforts. These nine tips will help you stay fresh, relevant and successful on social media platforms. Reach: Social media has an incomparable ability to reach an expansive target audience. By remaining relevant to […]

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