If you’re looking for a pair of shoes online, you might enter the term “running shoes” into the search bar. You don’t care where they come from (brand or location) as long as they meet your criteria of aesthetics, affordability, and function. Now let’s say that a pipe bursts and you need to find a […]
Ana is a content marketer, copywriter, and ghostwriter specializing in business management and social media marketing, though she's written in a variety of other niches. She can be contacted at anagotter.com
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How to Set Up Review Schema to Help Your Online Reputation
Google just keeps on getting smarter and smarter, and as long as your site is well-optimized and thoroughly crawlable, they’ll be able to accurately determine what about 80% of your site is all about. 80% is pretty good, but it’s not perfect, so you can use certain tools called “schema markup” to provide Google with […]
Read Some of The Funniest Reviews Online!
10 of the Funniest Reviews Online If you wanted to describe most online reviews in one word, you might choose something like “informative” or “helpful” or “useful.” Sometimes, though, there’s no other word to describe certain reviews than hilarious. A lot of people have a great sense of humor, and sometimes that shows up in […]
How to Get On the First Page of Google with Reputation Management
If you could have your website shoot to the number one spot in search results for every keyword in your industry right now, would you? Of course, you would. I know a lot of business owners who would give up their left hand (and maybe a couple of toes) to have that happen overnight. The […]
Understanding Better Business Bureau Reviews
Consumer reviews weigh heavily on what customers decide to purchase and why. Reviews and testimonials written by other customers are overwhelmingly trusted, especially when compared to paid, sponsored “reviews” or marketing media. 84% of people actually trust online reviews as much as their friends, and they trust the reviews significantly more than marketing content created […]
How to Report Link Spam
Link spam has run rampant in recent years. When we’re trying to get the news out about our latest product or service or even just our more recent blog post, it’s tempting to post it anywhere and everywhere relevant that we possibly can. And some people succumb to that temptation, trying to get results fast. […]
How to Optimize for Google Voice Search
As smart phones have become a central part of way of life, we’ve never had to wonder about random facts like we used to. Do you want to know what else that actress has been in? You can find out in about two minutes flat through a quick Google search and navigating through IMDB. Want […]
What Is Google Panda?
Google is an exceptional search engine. You can enter in any search phrase you could imagine, and almost instantly find the most relevant results possible. On occasion, you might need to rephrase to search what you’re looking for, but that’s all it takes. If you’ve ever wondered how Google is able to understand and interpret […]
Google Knowledge Graph: Everything You Need to Know
If you’ve ever tried out different search engines, there’s a good chance that you’ve found Google to be a stronger performer compared to its competitors. Search engines like Bing and Yahoo do their job, but Google almost always helps me find what I’m looking for significantly faster and towards the top of their SERPs. There’s […]
What Is a Vertical Search Engine?
When you think of a search engine, the classic Google desktop search results page will almost definitely be the image at the forefront of your mind. And when you’re using Google, the sky’s the limit. You can type in the phrase blueberry, and find everything from blueberry recipes to facts about where they’re grown or […]