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Google Search Console is Adding Mobile-First Indexing: What You Need to Know

Businesses, brands, and organizations all across the world invest an enormous amount of time and energy into trying to increase their organic search rankings. This has become more complex over the years, with so many factors being taken into consideration and fluctuations in the algorithm that keeps everyone on their toes. Google’s Search Console can […]

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How to Optimize Your Crawl Budget in 2019

With Amazon same-day delivery, Uber Eats, and the instant access the internet provides us to almost all information known to man, we’ve all gotten so accustomed to right now results that we sometimes forget that not everyone that happens online is instant and that some things take time. Believe it or not, site crawlability is […]

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4 Ways to Know if Your Content is Successful

Content marketing is a long-term strategy. It’s a marathon, not a sprint, and while it can be a little slow going to get things moving and for momentum to start building, it can be a key pillar of many brands’ marketing mixes. We know that content can generate site traffic, help build brand awareness, and […]

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How to Write Content with Search Intent in Mind

One of the absolute biggest mistakes that I see content writers make is not considering search intent when they’re developing and writing their blog posts. Instead, they write a blog post that they either A) want to or B) think would help their audience. Instead of choosing a keyword that matches what the blog post […]

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How to Use Heatmapping Data to Your Benefit

You’re running a Google Ads campaign and SEO campaign, simultaneously working hard to send as much traffic as possible to a single landing page. Google Analytics can tell you where the site viewers are coming from, how long they’re staying, and if they move on or click away. You notice that a lot of users– […]

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