If you have a website, you should be running regular audits on it to ensure that it’s performing the way you want it to. Audits can help flag everything from duplicate content to changes in position ranking to errors that are keeping your site from being crawlable, so they’re essential to helping you optimize your […]
Ana is a content marketer, copywriter, and ghostwriter specializing in business management and social media marketing, though she's written in a variety of other niches. She can be contacted at anagotter.com
BLOG POSTS
How to Create the Perfect Landing Page for SEO
Landing pages are kind of like a first date. There’s been some lead up to get to this point, but this is your chance to make a first impression, and it’s at this point that the other party will either decide to move forward with the relationship in some capacity or nope the heck out […]
How to Keep Your Funnel Clear While Building Content
Content marketing might seem like the most simple, straightforward platform out there. You start a blog, you set your goals, you create a strategy, and then you write the content. While it may sound easy, it’s common for brands to work hard to develop a strong strategy for their content marketing (or pay someone to […]
YouTube Optimization: How to Increase Views & Results in 5 Easy Steps
YouTube is one of the oldest social media platforms that’s still popular today, and it has incredible marketing potential for businesses looking to connect with their audience and establish brand awareness. The platform has more than 1.5 billion users who watch more than 500 million combined hours of video each day. A ton of video […]
How to Balance Writing Blogs for Users and Search Engines
You’ve done your research, you know all those SEO best practices, and you’ve got your keyword ready. With all of this information in your arsenal, it’s easy to treat a blog post like a project in data implementation, acting as if your content is nothing more than a template to drop some keywords into. While […]
How to Optimize Old Blogs to Bring New Traffic
Let’s say your business published a blog post twice a week, every week, for three years. That’s outstanding. There is a ton of content and value being created for your audience, not to mention an enormous amount of keywords you’ve surely been optimizing for. There is a downside to all this posting however, and […]
The Beginner’s Guide to Google’s Page Speed Insight Tool
Think fast: how long will you wait for a website to load before you click away? If you’re like most users, the simple answer here is “not long.” According to recent data, 47% of users expect a desktop website to load in 2 seconds or less, and 40% will actually leave if loading times […]
How to Create the Best Framework for Content
Content marketing is much, much more than just sitting down in front of your computer and writing whatever you feel like. It’s also about a lot more than even just writing what you think other people might find interesting. True content marketing needs to be strategic and personalized based on your business’s specific goals. […]
The Best KPIs for Content Marketing in 2019
Certain types of marketing or advertising campaigns can feel relatively cut and dry, even with factors like complicated attribution tossed into the mix. Google Ads, for example, will show you exactly how many clicks an ad got, what terms were used, how much you paid, and whether or not the user convert. Boom, nice and […]
Local SEO: [The Ultimate How-To Guide]
If you’re looking for a pair of shoes online, you might enter the term “running shoes” into the search bar. You don’t care where they come from (brand or location) as long as they meet your criteria of aesthetics, affordability, and function. Now let’s say that a pipe bursts and you need to find a […]