Whether it’s for your blog or for social media or even for your website, one of the most challenging parts of content creation is actually understanding what your audience wants to see. How many times have you created a blog post or a video or even a social media status for your brands’ account, so […]
Ana is a content marketer, copywriter, and ghostwriter specializing in business management and social media marketing, though she's written in a variety of other niches. She can be contacted at anagotter.com
BLOG POSTS
Google Search Console is Adding Mobile-First Indexing: What You Need to Know
Businesses, brands, and organizations all across the world invest an enormous amount of time and energy into trying to increase their organic search rankings. This has become more complex over the years, with so many factors being taken into consideration and fluctuations in the algorithm that keeps everyone on their toes. Google’s Search Console can […]
How to Optimize Your Crawl Budget in 2019
With Amazon same-day delivery, Uber Eats, and the instant access the internet provides us to almost all information known to man, we’ve all gotten so accustomed to right now results that we sometimes forget that not everyone that happens online is instant and that some things take time. Believe it or not, site crawlability is […]
Instagram May Start Hiding Likes– Here’s How It May Impact SEO
All of the social media sites had a superpower, Instagram’s would be engagement. Instagram images, after all, see about 23% more engagement on average than their Facebook counterparts, and the like button has clicked an average of 4.2 billion times per day. There’s a lot of momentum here, and the social proof can be so […]
4 Ways to Know if Your Content is Successful
Content marketing is a long-term strategy. It’s a marathon, not a sprint, and while it can be a little slow going to get things moving and for momentum to start building, it can be a key pillar of many brands’ marketing mixes. We know that content can generate site traffic, help build brand awareness, and […]
Beginners Guide to SEO if Your Business Has Multiple Locations
Most resources that you see online that talk about SEO for local businesses are all geared towards businesses that have one location. You’ve got a single store, or a single office, that you do business out of. You might also only have one phone number, one set of operational hours, and one team. This is […]
How to Write Content with Search Intent in Mind
One of the absolute biggest mistakes that I see content writers make is not considering search intent when they’re developing and writing their blog posts. Instead, they write a blog post that they either A) want to or B) think would help their audience. Instead of choosing a keyword that matches what the blog post […]
How to Use Heatmapping Data to Your Benefit
You’re running a Google Ads campaign and SEO campaign, simultaneously working hard to send as much traffic as possible to a single landing page. Google Analytics can tell you where the site viewers are coming from, how long they’re staying, and if they move on or click away. You notice that a lot of users– […]
Google’s June Algorithm Update Announcement
Every time we hear that Google has something new up their sleeves, the whole marketing world gets simultaneously anxious with excitement and terror all at once. We wonder if it will help us or hurt us, what we’ll have to change in order to stay competitive, and we wonder what it all means for both […]