Link spam has run rampant in recent years. When we’re trying to get the news out about our latest product or service or even just our more recent blog post, it’s tempting to post it anywhere and everywhere relevant that we possibly can. And some people succumb to that temptation, trying to get results fast. […]
Ana is a content marketer, copywriter, and ghostwriter specializing in business management and social media marketing, though she's written in a variety of other niches. She can be contacted at anagotter.com
BLOG POSTS
How to Optimize for Google Voice Search
As smart phones have become a central part of way of life, we’ve never had to wonder about random facts like we used to. Do you want to know what else that actress has been in? You can find out in about two minutes flat through a quick Google search and navigating through IMDB. Want […]
What Is Google Panda?
Google is an exceptional search engine. You can enter in any search phrase you could imagine, and almost instantly find the most relevant results possible. On occasion, you might need to rephrase to search what you’re looking for, but that’s all it takes. If you’ve ever wondered how Google is able to understand and interpret […]
Google Knowledge Graph: Everything You Need to Know
If you’ve ever tried out different search engines, there’s a good chance that you’ve found Google to be a stronger performer compared to its competitors. Search engines like Bing and Yahoo do their job, but Google almost always helps me find what I’m looking for significantly faster and towards the top of their SERPs. There’s […]
What Is a Vertical Search Engine?
When you think of a search engine, the classic Google desktop search results page will almost definitely be the image at the forefront of your mind. And when you’re using Google, the sky’s the limit. You can type in the phrase blueberry, and find everything from blueberry recipes to facts about where they’re grown or […]
How Much is Too Many Keywords? Proper Use of Keyword Density
We know that optimizing for keywords will help our blog posts, Facebook updates, Tweets, and site content show up in relevant searches. This presents a big opportunity, and it’s naturally tempting to try to fit as many keywords into your content online as possible. Why not really hammer in the point to make sure that […]
How to Best Optimize Magento for SEO
Magento is an open-source ecommerce solution that can be used to build a fully functional virtual storefront. It’s customizable, and the sky’s the limit for what you can create with the platform. Because so much work goes into creating the site of your dreams on Magento, however, it can be easy to accidentally overlook SEO […]
How to Address Criticism in a Negative Review
We all know that stomach-sinking, heart-stopping feeling that happens when we see a negative review pop up somewhere online that has less than kind things to say about our businesses. If you don’t, you almost certainly will at some point in your business’s lifespan. For one reason or another, there will be some client […]
How to Create a Content Marketing Strategy for Your Company
It’s easy to understand the importance of content marketing. You’ve read that it can help you attract and even convert new leads, all while establishing relationships with readers and demonstrating your expertise. That’s great. But how exactly do you start to see those results? Content marketing for your business will be nothing without a strong […]