About Ana Gotter

Ana is a content marketer, copywriter, and ghostwriter specializing in business management and social media marketing, though she's written in a variety of other niches. She can be contacted at anagotter.com

11 Questions to Ask Your SEO Agency Today

I did a quick google search on my phone the other day for an SEO agency. My breath caught when the results popped up. They’re everywhere. I’m talking over 50 firms within a 20 minute drive. After scrolling through both the first SERP page and the google map results I could already feel the dread [...]

By |2019-10-02T14:27:32-06:00September 16th, 2019|Categories: Content Marketing, SEO|Comments Off on 11 Questions to Ask Your SEO Agency Today

How to Beat Amazon in Organic Search

One of the most frustrating parts about working with organic SEO is that it’s difficult for businesses to compete with large corporations that traditionally dominate search. Amazon is the best example. Ecommerce sites of all sizes often struggle to outrank Amazon, which largely comes down to their extraordinarily high domain authority. Sites have tried to [...]

By |2019-10-02T14:26:00-06:00September 10th, 2019|Categories: SEO|Comments Off on How to Beat Amazon in Organic Search

What is TF-IDF Content

Content marketing can yield extraordinary results, but unfortunately getting those results aren’t as simple as just writing great content. You need to be able to know what your audience wants to read, write it well, and ensure that your readers can actually find it. With some planning, audience research, and some solid strategy, plenty of [...]

By |2019-09-13T10:26:26-06:00August 16th, 2019|Categories: Content Marketing|Comments Off on What is TF-IDF Content

Robots.txt Noindex: Why Google Cancelled Support

Running a website can be exhausting. New technologies are always emerging, and finding the best ones will be key to gaining a competitive edge, and Google is always changing, too. This means that best practices are shifting and that we’re sometimes left a little scrambling to update our sites to not only meet best practices [...]

By |2019-09-13T10:30:12-06:00August 13th, 2019|Categories: Marketing, SEO|Comments Off on Robots.txt Noindex: Why Google Cancelled Support

What Google’s Diversity Algorithm Update Did & What It Means for You

Trying to stay on top of all of the changes that Google throws our way can give you whiplash before long, and we’ve found that to be particularly true recently. While the powerful search engine is always rapidly evolving in ways both big and small, the last few months have really been a whirlwind of [...]

By |2019-09-13T10:22:13-06:00August 9th, 2019|Categories: Industry News, Industry News & Updates, SEO|Comments Off on What Google’s Diversity Algorithm Update Did & What It Means for You

How to Strategize Content that Your Target Audience Actually Wants

Whether it’s for your blog or for social media or even for your website, one of the most challenging parts of content creation is actually understanding what your audience wants to see. How many times have you created a blog post or a video or even a social media status for your brands’ account, so [...]

By |2019-09-13T10:38:37-06:00July 19th, 2019|Categories: Content Marketing|Comments Off on How to Strategize Content that Your Target Audience Actually Wants

Google Search Console is Adding Mobile-First Indexing: What You Need to Know

Businesses, brands, and organizations all across the world invest an enormous amount of time and energy into trying to increase their organic search rankings. This has become more complex over the years, with so many factors being taken into consideration and fluctuations in the algorithm that keeps everyone on their toes. Google’s Search Console can [...]

By |2019-08-09T18:55:58-06:00July 16th, 2019|Categories: SEO, Web Development|Comments Off on Google Search Console is Adding Mobile-First Indexing: What You Need to Know

How to Optimize Your Crawl Budget in 2019

With Amazon same-day delivery, Uber Eats, and the instant access the internet provides us to almost all information known to man, we’ve all gotten so accustomed to right now results that we sometimes forget that not everyone that happens online is instant and that some things take time. Believe it or not, site crawlability is [...]

By |2019-08-09T18:55:58-06:00July 12th, 2019|Categories: SEO|Comments Off on How to Optimize Your Crawl Budget in 2019