Recently, the search engine known as Bing has integrated data from the social media site, Facebook, into its search results in a feature entitled “Social Search”. Now, when Bing users search for most anything, they will be able to see how many people have liked the specific pages that appear in the results returned to them.
In addition, the search engine will also display which of the user’s friends have liked a page, article, or offer. It is clear that company’s which hope to have a strong presence on Bing can no longer worry only about search engine optimization, but they must also use social media marketing services.
Let’s face it, Facebook has become a force to be reckoned with due to the large numbers of people who utilize it. Many companies have Facebook pages in an attempt to create a presence and reputation on the social media site.
But, this is not the only way in which Facebook can benefit a company. Users of the social media site can post links to a company’s site or to an article that discusses an area in which the company specializes.
These links can be “like”d by other users, thus building a favorable reputation for your company. It is all this “like” power that shows up in the Bing Social Search feature.
Furthermore, when a Bing user searches for information regarding a location, they can see which of their Facebook friends currently lives or has lived in that location. Having this information allows the user to consult those friends regarding lodging and eateries in the area.
It should be clear that Bing Social Search has changed the SEO game. In order to be a truly effective competitor on Bing, a company must also have a strong presence on Facebook.
Facebook continues to grow as a valuable tool for making social connections, not only between people, but between people and companies. Is your company making use of this indispensable innovation?