Frequently Asked Questions

Big Leap offers five primary services:

We often combine several services to tailor a strategy aligned with your pain points and objectives.

We have a minimum monthly retainer that’s generally required to run campaigns professionally and effectively. We then look at your specific industry, competitors, and any outlined goals and establish plans to help you succeed.Upon these discussions, our team will send you a quote for your feedback and approval.

Diversity, customization, and expertise. Big Leap is proud to help clients leverage the skills and expertise of our diverse in-house team, which comprises:

  • Client success executives (CSEs) who ensure we establish all campaigns based on client objectives and satisfaction
  • Product managers who are skilled in all things SEO, PPC, content marketing, conversion rate optimization, and more
  • Content strategists who ensure all content elevates organic strategies
  • Creative services with writers, editors, graphic designers, and web developers

This comprehensive team lets us deliver well-rounded and customized campaigns that align with shifting industry trends. Our tried and true campaign processes over the past 15 years have earned the respect and trust of hundreds of businesses.

Whether you’re a business looking to elevate your online presence from a local or national level, we have the resources to accomplish your objectives. These core values are rooted in character, competence, and community and have helped us achieve a 95%+ client retention rate.

Being one of the largest independent agencies, Big Leap has the scale and experience to manage large-scale campaigns without the pressure of investor returns. Our size allows Big Leap to focus on what’s best for the client and employees.In addition, our 15+ years in the industry have enabled us to learn and become experts in navigating the nuances of client-agency relationships. We hope to be the perfect agency fit for your business needs and objectives.

Throughout our time working with clients, we’ve learned that the definition of success varies across organizations. A timeline depends on your metrics or what success means to your business, in addition to how you currently rank and your site’s age.For example:

  • If you’re looking to boost your ROI, it could take up to a year, depending on your current SEO equity and how your business measures up to the competition for core/main keywords.
  • If you’re talking about improving metrics like keyword ranking growth, site performance, and content creation growth, you should start seeing movement within the first six months.

Our team will discuss these factors with you to help provide an approximation. In the meantime, read more on how long SEO takes and the costs of SEO packages.

Our goal is to become part of your team. While this varies and looks different across clients, communication usually encompasses the following:

  • A dedicated Big Leap client success manager is assigned to your account. This individual will discuss your goals and campaigns and bring in other relevant Big Leap team members (e.g., SEO or PPC specialists or content strategists).
  • Weekly emails and dedicated calls to review projects and initiatives
  • Monthly reporting on KPIs and strategies on how to move forward based on those metrics

We understand that needs and communication styles vary and do our best to honor that. As we have initial and ongoing discussions, we’re open to incorporating other communication strategies to create a better partnership.

Big Leap has executed and achieved results for a wide variety of industries. Our roster includes clients in the home services, multi-location/franchise, eCommerce, technology/SaaS, professional services, and more. We do not work with websites in the gambling or adult industries spaces.

Content creation begins by understanding your brand and objectives. The brand component includes compiling the following:

  • Brand voice guides
  • Target audience information
  • Competitor content
  • Understanding of your products/services, industry, and value propositions

Next comes objectives. If improving SEO is the objective, we combine the knowledge from Step 1 with data gathered through various audits/analyses to identify areas of opportunity.

Big Leap will present content topics to your team. We base these topics on your goals, SERP and audience understanding, content positions, and optimization strategies. We go into production as soon as you approve the topics.

Learn the details about what content marketing services we offer and how much content marketing packages cost.

The minimum requirements of what we would need from your team include:

  • A dedicated point person on your team
  • The ability to either do a weekly (or bi-weekly) 30-minute sync or weekly project approvals and feedback

We also have relationships where the partner/client writes their content. In these cases, we have much more cross-over and communication.

Overall, it’s up to you. Every client has expectations and limitations regarding involvement level. We’ll get on the same page by discussing this during our initial conversations.

If your business serves multiple locations, Google search ads, local service ads, and local search ads are effective campaign strategies. These methods allow your audience to find you, ultimately elevating your local online visibility.

The frequency depends on what you need, whether your business is ranking well already, and whether you have consistent reviews on your Google Business Profile. Every business requires unique optimization and frequency for those optimizations.

Google constantly updates GMB profiles based on best practices and algorithm shifts. One of our first steps is to audit your account to tell you what you could improve. If there’s nothing to improve, well done! However, 8 out of 10 times, you can improve at least a few items.

As your agency partner, we aim to identify and address all gaps to give your business the best shot at success.

We believe the best way to judge the future is by looking at the past. So, in this case, we like to look at similar campaigns we’ve run and see how they performed.

Please view our case studies for a similar example. Or, let’s chat so we can put together some forecasts for your project.

AI already assists businesses with the following:

  • Using fast, accurate information to improve products and services
  • Optimizing internal operations
  • Making marketing and sales more efficient and effective
  • Improving workforce productivity by using AI for automated, repeated tasks
  • Identifying new marketing opportunities with better analytics

While AI can help increase efficiency, it still can’t do the heavy lifting in digital marketing. For example, AI can deliver inaccurate, biased, and out-of-date results. Thus, it’s imperative to take a human-centric approach.

Read How Will AI Impact Digital Marketing in 2023 and Beyond.

While ChatGPT can help you execute several content and marketing efforts, the legality surrounding AI-generated creative assets like content is still murky.

AI currently doesn’t understand copyright infringement or privacy issues. It can also be biased and produce inaccurate information.

These drawbacks are why our Big Leap AI Policy states that we take a human-centered approach to AI and its tools. Here are three examples that explain why.

Overall, we affirm the critical role of human knowledge, experience, emotion, and imagination in creativity. We also believe that transparency in data collection and AI usage is essential to maintaining the trust of our audiences and stakeholders.

CRO, or conversion rate optimization, is a digital marketing strategy that elevates the onsite experience to win more conversions. Your business may need CRO if you aren’t getting enough conversions or qualified leads. You might have ample site traffic, but if those users aren’t taking the action you want, it’s time to look into CRO best practices.

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“Big Leap is highly competent at content optimization and keyword research. They effectively allocate resources to maximize results. One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people that know SEO strategy.”
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“They’re very experienced. The results have been fantastic.”
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“One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people that know SEO strategy.”

We Let Our Work Do the Talking

With a custom combination of different digital marketing services, we achieve the type of results that are worth bragging about.
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Celebrity Endorsement & Exposure
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115% Increase in Lead Flow
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Multilocation SEO & Content
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107% Increase in Page Views
View Case Study
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Explosive PR Marketing
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See Our Work

That’s Enough
About Us.

Before we can craft a sustainable strategy for growth and success, we need to get to know you better. What are your business goals? What are you struggling with? One phone call is all it takes to determine whether or not we’ll make a good fit.

You can call us now for a quick strategy session, or we can meet over lunch. Either way, we’re excited to meet you.

Call: (801) 436-3003

Let’s Talk About You.