As one of the fastest growing industries for many years, Software As a Service (SaaS) has become essential to the operation of modern business. Thousands of companies are creating solutions for businesses, and as one of the younger players in the SaaS game, our client was having a hard time competing for online visibility and traction. Their human resources products could help organizations, but not if those organizations couldn’t find them. In 2014 they turned to Big Leap, beginning a long-time, successful partnership.
As a strategic partner, Big Leap worked closely with this SaaS company to design and refine customized strategies that achieved great results. Their website traffic has doubled several years in a row, which in turn increased lead acquisition. A personalized content marketing campaign also produced tremendous growth, with an average increase in traffic of 507% to optimized posts. And by working hand in hand with new product and service launches, those new offerings started strong out the gate.
Continue reading to see how a true partnership with SEO experts has helped this SaaS company grow and become a strong online competitor in their field. Or contact us to discover how we can achieve your business goals together.