ROI Solutions wanted to rank for a handful of highly-competitive keywords. Through our research, we decided that skyscraper content and focused optimization techniques would be the best path to success.
In-Depth Skyscraper Content
Skyscraper content involves creating a piece of in-depth, high-value content that has the ability to outrank competitors by focusing on high-searched topics. This gave us plenty of room to fit in long-tail keywords that incorporated our target keyword which would help us land a ranking position on Google.
Our SEO experts understood that the length of skyscraper content offers an opportunity to create something helpful for online readers. We researched and identified different questions being asked about inbound call centers. Then, we made sure to answer those questions in the article. Doing so helped create credibility for ROI Solutions and establish brand authority.