The Search for Scalable Growth
B2B PPC Case Study with MedShift
Project Overview
$50K+
Monthly Net New Revenue
900+
New Monthly Purchases
18.1x
ROAS
| Website | https://store.medshift.com/ |
| Industry | Medical device |
| Value Provided | Revenue acceleration |
Project Overview
MedShift had a strong product catalog and a thriving presence in the medical device space, but its online presence didn’t reflect that. With nearly zero organic traffic and no paid digital marketing strategies in place, MedShift relied almost entirely on cold outreach and trade show appearances to drive sales.
The MedShift team knew they were missing a massive opportunity, but they weren’t sure where to begin. Big Leap earned their trust by offering more than just paid search; we built an integrated strategy that enhanced their HubSpot system and aligned with real business goals.
Pursuing a brand-led focus rather than a channel-specific strategy made MedShift feel Big Leap was the right growth partner. And their hunch was right—we helped them unlock new revenue channels, achieving over 800% ROAS, $50K new revenue per month, and more.
Our Strategy
Our Strategy: Paid Media That Mattered
Big Leap built a full-funnel paid strategy focused on profitability, precision, and performance.
Three key moves unlocked MedShift’s growth.
Performance Max & Shopping Campaigns
We began by optimizing their Google Merchant Center feed, enabling high-quality product listings through PMax campaigns. This quickly got MedShift’s catalog in front of high-intent buyers.
Targeted Search Support
To amplify traffic, we launched search campaigns that supported and complemented PMax efforts. These campaigns helped fill the gaps by capturing long-tail queries and boosting keyword relevance across key product categories.
Regulatory Navigation & Compliance
Selling medical devices comes with restrictions. We worked closely with Google and MedShift to navigate policy hurdles, ensuring that ads were compliant and fully deliverable—no wasted spend, no downtime.
I just really want to thank you guys. Your initial campaigns and work and everything. This is the first month this year that we’ve actually just passed our budgeted number for our store today. It happened today. So I think a lot of that, and the fact that we shifted from just sales calling out to the work we’re doing with you guys, is having a massive impact.
Sean Shapiro
Chief Commercial Officer at Medshift
Results
The Results: From Foundation to Acceleration
Phase 1: A New Revenue Channel, Fully Unlocked
In just a few short months, MedShift transitioned from having no digital marketing strategy to launching a highly profitable acquisition engine that continues to scale:
- $50K+ per month in net new revenue
- 900+ new purchases per month
- Initial ROAS of 300%, scaled to 800%+
- 4–5X growth in customer orders across key categories
- Explosive growth in wellness and weight loss product lines
These results helped MedShift exceed internal projections, well ahead of schedule.
Phase 2: Acceleration via Facebook Ads
Building on early success, Big Leap launched a Facebook ad campaign to promote an additional MedShift product. The result? A second major revenue lift:
- $108K in added revenue from the new channel
- Jumped from a 7.8x return on ad spend to 18.1x return
- Expanded visibility across multiple customer segments
By layering in Facebook ads on top of a strong paid search foundation, Big Leap helped MedShift diversify its acquisition strategy and accelerate beyond its original growth trajectory.
From Cold Outreach to Confident Scaling
By investing in the right strategy with the right partner, MedShift proved that you don’t have to stay stuck in outdated acquisition models. With the right tools and team, scalable digital growth is within reach.
Take the next step by reaching out to a member of our team to discuss your goals and see if we’re a good match.
Here’s the thing about our PPC agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
