Building a Profitable PPC Channel After Major Site Overhaul
PPC Case Study with Luxor
Project Overview
$324K
In Revenue
4M
Impressions
3.08X
ROAS
| Website | https://www.luxorworkspaces.com/ |
| Industry | B2B and DTC office equipment |
| Value Provided | Revenue jump |
Project Overview
Luxor Workspaces, a trusted provider of office equipment, was undergoing a major digital transformation. It was consolidating three e-commerce websites into a single unified domain without hurting its search rankings. But there was a twist.
For the first time, Luxor was moving away from traditional retail partnerships and selling directly to consumers. This shift required more than just a new site. It demanded a digital strategy that could maintain search visibility amid the transition and generate immediate online revenue from a clean slate.
Luxor originally came to Big Leap for SEO support during the migration. But as their SEO efforts progressed, it became clear PPC would be critical for driving early sales and building momentum on the new site. With the right strategy in place, Big Leap helped Luxor turn ad dollars into $324K in revenue and more.
Our Strategy
The Strategy: Build, Test, Scale
Big Leap used proven tactics and real-time performance insights to guide the PPC rollout. The goal? Drive profitability fast, with a structure designed to scale.
Started from Scratch with a Data-Backed Foundation
Big Leap launched a new Google Ads account tailored to Luxor’s shift into DTC sales. Using insights from Luxor’s legacy e-commerce brands (both what worked and what didn’t), we built a campaign structure focused on fast, profitable performance. From the start, bidding strategies were aligned with Luxor’s Q3 and Q4 fiscal goals to maximize early ROI.
Established a Reliable Revenue Channel with Shopping Campaigns
Google Shopping campaigns were the first to launch and quickly gained traction. We doubled down by segmenting campaigns by product category, allowing us to allocate budget more efficiently to top-performing items. This freed up spending to test additional products and explore new strategies.
Expanded Reach While Staying Agile
We launched Performance Max and Display campaigns to boost visibility and support retargeting as performance stabilized. We also tested lead generation campaigns aimed at B2B buyers. Throughout the engagement, we remained flexible, adapting to monthly budget shifts while protecting ROI and identifying new growth opportunities.
Luxor launched a brand new website on a brand new domain at the beginning of the year. This meant there was no organic visibility to start with, so running PPC on the new website was critical, not just to drive traffic, but to generate immediate sales and start building momentum on the new site from day one.
Haley Bunch
Account Manager
Results
The Results: Revenue, ROAS, and Room to Grow
Luxor’s paid campaigns proved the effectiveness of a carefully structured PPC strategy, even on a brand-new site.
$324K in Revenue with Nearly 2x ROAS
Conversion tracking showed consistent performance with room to scale:
- Revenue: $324,934.88
- Ad Spend: $162,999.63
- ROAS: 1.99x
- Tracked Conversions: 880.96
Performance Max Campaigns Produced $153.9K Revenue at 3.08x ROAS
Performance Max campaigns delivered the strongest return on ad spend while driving significant traffic volume and brand awareness:
- Revenue: $153,959.45
- Spend: $49,908.88
- ROAS: 3.08x
- Clicks: 25,589
- Impressions: 3,309,866
Shopping Campaign Drove $102K Revenue While Budget-Limited
Despite budget limits, shopping campaigns generated substantial revenue and showed a clear opportunity for growth. Click and impression volume indicate potential for growth with increased budget:
- Revenue: $102,248.44
- Conversions: 286.25
- ROAS: 2.46x
- Spend: $41,582.22
- Clicks: 29,100
- Impressions: 4,108,822
“What excites me most about this project is our real impact on a smaller, locally owned brand like Dominator. They’re incredible people—people I’d call friends. Helping their business thrive through organic growth has been the most rewarding win.” -Dustin Gallagher, Big Leap Digital Marketing Manager
Build Scalable Campaigns That Deliver
Whether you’re launching a new site or entering the DTC space, our paid media experts know how to build scalable campaigns that deliver from day one.
Facing a high-stakes digital shift? We’ll help you turn it into revenue.
Let’s connect to chat about your goals and see if we’re a good fit.
Here’s the thing about our PPC agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
