We had three main areas of focus: Keyword research, answer box audits, and content creation.
We had a lot to play with in terms of keyword research. Since Finch Brands hadn’t tackled SEO before, virtually every keyword was already up for grabs without any risk of keyword cannibalization. We quickly gathered a long list of potential keywords we could begin targeting in future content pieces.
Answer Box Audits
During our keyword research, we came across several phrases that could result in answer boxes. This prompted us to dive deeper with an answer box audit, which involved looking at the content that currently captures the answer box and seeing how we could make our content more valuable.
We also looked at all answer boxes Finch Brands already captured and saw what we could do to better optimize those pieces so they could maintain their answer box.