Building Brand Reputation in the Pickleball Market
An SEO & Content Strategy Case Study on Dominator
Project Overview
Ranking #2
For a Goal Keyword
187.93%
Increase in Organic Traffic
74%
Increase in Organic Sales
| Website | https://www.dominatorhoop.com |
| Industry | Sports equipment, eCommerce |
| Value Provided | Increase in organic traffic, organic sales, and domain authority |
Project Overview
Dominator had the product—premium pickleball and basketball equipment designed to outperform the rest. But online, they were playing catch-up. In a saturated market, low visibility meant lost trust, lost sales, and rising acquisition costs due to a heavy dependence on paid ads.
Previous SEO efforts had fallen flat, leaving the company understandably hesitant to try again. That’s where Big Leap came in.
Thanks to trusted referrals, Dominator found a partner ready to change the game. Together, we tackled the root issue—low organic visibility hurt growth and reputation. Through a targeted, brand-led SEO strategy, Dominator started showing up where it mattered most and became a trusted name in a crowded niche.
Our Strategy
Our Strategy
Dominator and Big Leap developed a targeted organic strategy to break through the saturated pickleball space. This was driven by a brand-led performance marketing approach built on three key pillars.
Turning Market Gaps into Lucrative Opportunities
We identified a sweet spot in the pickleball product space—high search demand but low competition from authoritative brands. To capitalize on this gap, we zeroed in on Dominator’s pickleball product pages and implemented a multi-pronged SEO approach: content optimization, strategic link building, and metadata A/B testing.
Educational Content to Build Thought Leadership
SEO-friendly blog content became a vehicle not just for traffic but also for trust. Our articles tackled questions potential buyers were Googling. The intention was to establish Dominator as a knowledgeable and helpful guide in customers’ buying journey.
Backlink Strategy to Establish Domain Authority
We built targeted backlinks that amplified Dominator’s online credibility. Growing domain authority (DA) helped them gain the competitive edge they needed to stay in the game and control the court.
“We partnered with Big Leap after realizing that most of our traffic came from direct and paid sources, making our CPA higher than we wanted. Their team developed a comprehensive SEO strategy that shifted our focus to organic growth, and the results have been great! Our organic traffic skyrocketed, our brand became more credible, and we now rank for competitive terms. Big Leap’s transparency and expertise have made a huge difference.”
Ben Tillman
Senior Director of Marketing at Dominator
Results
The Results: Organic Growth That Speaks for Itself
These aren’t just vanity metrics—they’re proof of Dominator’s growing reputation in the eyes of both search engines and consumers:
- 187.93% increase in organic traffic: More people finding the company organically, not just through paid ads
- 3,915 keyword position increases: Proof that search engines recognized Dominator’s authority
- Ranking #2 for a top keyword: Visibility on a competitive term, creating trust at a glance
- 74% increase in organic sales for their top product: Meaning people not only found them but also believed in Dominator enough to buy
- 130% increase in DA: Manifestation of Dominator’s quality on-page and off-page SEO, cementing their authority
Thanks to the trust Big Leap’s results earned from Dominator, Big Leap now has near-full autonomy over on-site strategy—proof that consistent results build strong client relationships. From dominating rankings to boosting revenue through organic search, this collaboration is a model for success in niche eCommerce markets.
“What excites me most about this project is our real impact on a smaller, locally owned brand like Dominator. They’re incredible people—people I’d call friends. Helping their business thrive through organic growth has been the most rewarding win.” –Dustin Gallagher, Big Leap Digital Marketing Manager
Build Your Online Credibility to Dominate the Industry
Achieving lucrative online real estate doesn’t need to feel out of reach. Having the right digital marketing partner makes all the difference. You don’t need a massive budget to build real credibility online. With the right strategy, your niche brand can become a big-time player.
Want to be seen as the go-to in your space? Let’s make it happen. Connect with us to learn more about what our team can do for you.
Here’s the thing about our PPC agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
