How We Helped Our Cybersecurity Client Find Their Voice—and New Users
Cybersecurity SEO Case Study with Cybersecurity Management
Project Overview
+5,502
Total Organic Keywords
477
Increase in Google Positions
69%
Increase in New Users
| Industry | Cybersecurity |
| Value Provided | Improved brand voice, keyword rankings and organic traffic |
Project Overview: The Problem
Our client came to us late in 2021 with a bitter taste in their mouth stemming from their previous SEO experiences. Despite their investment, they weren’t seeing the projected rise in quality leads, and, equally important, the content produced for them was generic, lacking the authoritative voice that’s so crucial in a highly technical industry.
These issues were compounded by the fact that their field was too complex for the prior agency to understand the niche and speak to it. In cybersecurity, if you don’t own technical terms and concepts, you’re invisible to your customers.
What they sought was a true partner that would make the effort to understand their brand voice, earning rankings and organic traffic by delivering a genuine, articulate strategy.
The Mission was to provide:
- Content with an authoritative and consistent brand voice
- Excellence in communication
- Directness
- Ownership in the mission to drive qualified traffic to their site
- Improved search performance and visibility
Our Strategy
Our Strategy
Our Strategy
Our number one priority was to restore our client’s confidence in quality, digital brand-led marketing. Our team was determined to restore the client’s voice and make them feel empowered again.
Content Strategy
Big Leap believes in the power of brand-led marketing: The client’s voice is the foundation for any successful strategy. On that foundation, we built a powerful content structure that tackled the most challenging topics in their field, growing the site’s E-E-A-T, improving relevancy, and communicating to visitors why they were the right cybersecurity solution.
Keyword Strategy
We won our client’s confidence early by showing we had done our homework—to understand their field and the topics that communicate the right message to their target audience. Within weeks, it was already apparent to them that the attention to detail was a night-and-day difference from their experience with their last marketing agency.
With a true strategy in hand, now it was time to execute on that plan by:
- Running a full site audit
- Prioritizing site fixes
- Setting up tracking
- Analyzing metadata
- Communicating optimization recommendations
I was excited we were able to execute growth where it mattered most to our client! Seeing such great results in the first few months of this campaign shows the importance of synergy with a client: These are the types of results that I want to provide for all of my clients! This client has told us they were extremely happy with the phenomenal results thus far in the campaign.
Micheal Alamo
Results
The Results
Within the first two months, the client’s rankings surged 477 positions in Google. By delivering on a well-planned strategy, Big Leap was able to steer our client from cautious optimism toward real partnership.
Organic traffic from January, 2022:
- 60% more sessions
- 68% more users
- 49% more page views
- 69% more new users
- 9% lower bounce rate
By May, organic was showing almost nothing but growth.
Starting in November, blog traffic was climbing month over month, driven by keyword-targeted metadata, implemented site fixes, backlinks, and overall site health. We published a steady flow of high-authority, targeted content that demonstrated the client’s dedication to the cybersecurity community.
Below is a view from SEMRush of the client’s keyword growth.
We accomplished this organic growth using the power of:
- Purposeful content ideation
- Thoughtfully-executed content creation
- Content promotion
- Attentive metadata optimization
- Resolving technical site issues
- Implementing schema code
These are the kinds of results we aim to capture for all of our partners, but great numbers should never be the target: They should be the outcome of a solid brand-led foundation.
By extending our client the respect and attention they deserved, we forged a partnership that lifted a valuable brand from obscurity in a crowded niche to a defining moment in their organization’s story.
Looking for a Secure Digital Marketing Agency for Your Cybersecurity Organization?
Big Leap has a mission: To "Earn Trust Every Day." We believe when you treat every client like a strategic partner—standing shoulder-to-shoulder to understand their problems, challenges, and needs—you give your best effort at every turn. Matched with skill, the numbers will always follow.
Contact our experts now to learn how we can build you a strategy that delivers results and takes your online presence to the next level.
Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
