Auto Care was severely lacking blog content. This opened up a wealth of possibilities for content creation. We talked and strategized with our client, telling them that blog content is a fantastic way of reaching out to their target audience.
Our process began with ideation between our team and Auto Care. By gaining a deeper understanding of their offerings, we were able to learn more about what their audience was searching for. From there, we built up a list of valuable keywords and created a content calendar. This made our workflow incredibly smooth, seamless, and transparent.
Auto Care used their internal writer to handle their technical, industry-specific pieces and we helped with the ideation and optimization of those pieces.
Auto Care had a unique content offering on YouTube, but their channel wasn’t very easy to find. YouTube is a search engine, like Google, which means we had room to optimize their platform.
Due to the nature of our clients’ video content, we could take advantage of their video tutorials as a great pathway and value offering for their customers.
To take Auto Care to the next level, we wanted to optimize their existing videos to better target keywords, improve CTR through suggested videos and improved descriptions, and link to products within YouTube.