Big Leap decided to get a full list of the pests American Pest Control exterminates and do keyword research for each one. We also researched what kind of pages appear when someone is looking for extermination services.
Keyword Improvement with Updates
Our SEO experts scanned through American Pest Control’s previous content to see how we could tweak it to start ranking higher on SERP. This involved looking at meta-data, updating keywords, and analyzing older review pages.
New Content for Trending Topics
While conducting our keyword research, we came across many new search terms that American Pest Control didn’t have content for. These search queries came from customers who were looking for very specific pest solutions, so we jumped on this opportunity to increase brand credibility.
We began by looking into customers’ pain points—what pests bother them the most and how do they want to get rid of them? Then, we took this information to determine how American Pest Control could target these issues in their content.
Over the course of a year, our experts continued to create optimized content pages for all of American Pest Control’s individual services to help rank their services at the top of the SERP.