Project Overview

Increase in Site Traffic
Ranking Positions Gained
Business Type B2B & B2C Pest Control
Project Goals Improvement in Organic Traffic and Keyword Rankings

Project Overview

When it comes to attracting customers, businesses need to provide in-depth information about the unique services they offer. It’s not enough to make a list; customers want to know what the service is, how it will benefit them, and why they should get it from you. Otherwise, you won’t seem any different from your competition.

American Pest Control has served Central Illinois since 1951 and expanded their services to take care of any unwanted vermin their customers might run into. Unfortunately, some of their service pages weren’t getting the online attention they hoped for. They knew they needed to find ways to increase their website traffic, so in April 2019 they came to Big Leap for help.

Our forward-thinking approach to SEO marketing helped American Pest Control target new search terms and queries to gain over 1,000 ranking positions on Google. Find out how Big Leap managed to bring their organic reach to the next level. Feel free to contact our experts to find out what kind of digital marketing could fit your business model.


Our Strategy

Keyword Improvement with Updates

Part of our routine optimization efforts is to figure out how we can improve on what’s already been created. Our SEO experts scanned through American Pest Control’s previous content to see how we could tweak it to start ranking higher on SERP. This involved looking at meta-data, updating keywords, and analyzing older review pages.

Content for Trending Topics

While conducting our keyword research, we came across many new search terms that American Pest Control didn’t have content for.

These search queries came from customers who were looking for very specific pest solutions, so we jumped on this opportunity to increase brand credibility.

We began by looking into customers’ pain points—what pests bother them the most and how do they want to get rid of them. Then, we took this information to determine how American Pest Control could target these issues in their content.

Over the course of a year, our experts continued to create optimized content pages for all of American Pest Control’s individual services to help rank their services at the top of the SERP.

They understand our industry and so they know what is best for our company.


The Results

This project began in April 2019, and we started to monitor our progress towards the end of May. A certain keyword had previously ranked in the 100th position on Google, and just a month after our optimization, it jumped up to the second position.

Through our keyword and content optimization efforts, American Pest Control is now ranking for 489 keywords. This boost in keyword ranking also increased their organic traffic by more than double, going from 296 visitors in April 2019 to 799 in May 2020.

We’ve seen steady growth for American Pest Control’s rankings this past year, seeing a total of 1,665 positions gained on Google and 604 on Bing across the different target keywords.

More impressively, 720 of their Google positions and 225 of Bing were gained in just one month.

Take Control of Your Marketing Efforts with Big Leap

Do you want your website to garner more attention? Through extensive research and cutting-edge marketing techniques, Big Leap generates the marketing messages that will get noticed and resonate with your customers. This way, you can enjoy results that are both impressive and sustainable. Contact our marketing experts today to discover how a customized marketing plan will connect you with the right customers.

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