Narrative in Content Marketing

The Benefits of Applying Narrative and Storytelling to Content Marketing

Companies that are experts at content marketing really stand out for their memorable content and strong brand identity. When companies consistently generate great material, they gain loyal followers who remember the brand and want to contribute to its growth. The content strategy success of these companies is something every new company wants to emulate, but […]

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Improving Your Content with Empathy Mapping

How to Use Empathy Mapping to Aim Your Content at Your Audience

In a previous post, we talked about what role-playing games could teach us about aligning sales and content marketing. We also talked about how important it is to specify a target customer, and tailor your marketing narrative towards the needs and desires of said customer. Today, we’re going to use the keystone of role-playing—imagination—to help […]

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