About Stephen Porritt

After washing out of the Academy of Mad Science and Evil Genius (AMSEG), Stephen turned his attention to content marketing, writing stories, and telling dad jokes.

The Benefits of Applying Narrative and Storytelling to Content Marketing

Companies that are experts at content marketing really stand out for their memorable content and strong brand identity. When companies consistently generate great material, they gain loyal followers who remember the brand and want to contribute to its growth. The content strategy success of these companies is something every new company wants to emulate, but [...]

By |2019-12-09T16:24:24-07:00September 27th, 2018|Categories: Content Marketing|Comments Off on The Benefits of Applying Narrative and Storytelling to Content Marketing

Avoiding Content Discontent: A Guide to Objective Content Quality—Part 1

No one really likes ads. Everyone avoids them wherever possible. Businesses like Spotify and Hulu even make their money off of people willing to pay to avoid ads. And when you pay for your premium Hulu account and a show insists you still have to watch ads during their program, even marketers and advertisers have [...]

By |2019-12-09T16:15:31-07:00July 10th, 2018|Categories: Content Marketing|Comments Off on Avoiding Content Discontent: A Guide to Objective Content Quality—Part 1

“By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success

Back in the ‘90s, there was a cartoon called Captain Planet and the Planeteers. It was about a group of five teenagers—of surprising racial diversity—who each had a ring granting them super powers. They used these powers to fight pollution, and when the job was too big for them to handle alone, they put their [...]

By |2019-12-09T16:59:56-07:00August 24th, 2017|Categories: Content Marketing, SEO|Comments Off on “By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success

How to Use Empathy Mapping to Aim Your Content at Your Audience

In a previous post, we talked about what role-playing games could teach us about aligning sales and content marketing. We also talked about how important it is to specify a target customer, and tailor your marketing narrative towards the needs and desires of said customer. Today, we’re going to use the keystone of role-playing—imagination—to help [...]

By |2019-12-09T17:01:21-07:00August 7th, 2017|Categories: Blogging, Content Marketing|Comments Off on How to Use Empathy Mapping to Aim Your Content at Your Audience

The Fellowship of the Customer: Uniting Sales and Content Marketing in an Epic Quest

In a perfect world, the content attracts valuable leads, the marketing collects those leads and passes them to the sales team, and the sales team makes the sale to the customer. But sometimes our sales team and our content marketing don’t work together the way we want them to. It’s a problem that comes up [...]

By |2019-12-09T17:21:01-07:00January 19th, 2017|Categories: Content Marketing|Comments Off on The Fellowship of the Customer: Uniting Sales and Content Marketing in an Epic Quest