»Stephen Porritt
Stephen Porritt
Content Writer
After washing out of the Academy of Mad Science and Evil Genius (AMSEG), Stephen turned his attention to content marketing, writing stories, and telling dad jokes.

The Benefits of Applying Narrative and Storytelling to Content Marketing

Some businesses are just really good at content strategy.  The content they generate gets noticed; people remember it, and remember their brand as a result. People identify with the company, grow fond of it, and want to support it. We see that kind of success and want to replicate it, but so often we fall […]

By |September 28th, 2017|Categories: Content Marketing|

“By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success

Back in the ‘90s, there was a cartoon called Captain Planet and the Planeteers. It was about a group of five teenagers—of surprising racial diversity—who each had a ring granting them super powers. They used these powers to fight pollution, and when the job was too big for them to handle alone, they put their […]

By |August 24th, 2017|Categories: Content Marketing, SEO|

How to Use Empathy Mapping to Aim Your Content at Your Audience

In a previous post, we talked about what role-playing games could teach us about aligning sales and content marketing. We also talked about how important it is to specify a target customer, and tailor your marketing narrative towards the needs and desires of said customer. Today, we’re going to use the keystone of role-playing—imagination—to help […]

By |August 7th, 2017|Categories: Blogging, Content Marketing|

The Fellowship of the Customer: Uniting Sales and Content Marketing in an Epic Quest

In a perfect world, the content attracts valuable leads, the marketing collects those leads and passes them to the sales team, and the sales team makes the sale to the customer. But sometimes our sales team and our content marketing don’t work together the way we want them to. It’s a problem that comes up […]

By |January 19th, 2017|Categories: Content Marketing|