Smarter Google Shopping Campaigns

Running a Smarter Shopping Campaign: 6 Strategies for Success

  Many people falsely assume that every service in the Google AdWords product suite will behave in essentially the same fashion. The truth is that each individual product line found in AdWords (Search, Display, Video, Shopping, etc.) is completely different, and each needs to be optimized using completely different methods. For instance, the tactics and […]

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How Paid Advertising Can Supercharge Your Content Strategy

Let’s assume you’ve just written an incredible piece of content. Congratulations, you’ve done it. You’ve written the most amazing, witty, awe-inspiring article ever imagined. Angels weep over this content. It’s informative, it’s funny, it’s memorable and the world should know about it. Nay, the world needs to know about it. With nervous trepidation and hopeful aplomb, […]

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How Does PPC Work with My SEO Strategy?

Paid Search and organic search engine optimization are sometimes viewed as two completely different practices. While that might technically be true, it’s good to remember just how entwined they are with each other. PPC and SEO are less like partners in your marketing family and more like siblings or even congenital twins! The yin to […]

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Google Partners: The New Agency PPC Program

If there’s one thing I’ve learned from years of working with a Google product, it’s that Google is free to pretty much change anything they want, whenever they want to change it. Some of these changes are welcome and exciting (Hummingbird) while others are more puzzling and received with rage trepidation (Enhanced Campaigns). So when […]

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