About McCain Kennedy

Born on a cold November night, McCain emerged into this world with the innate desire to promote brands over social media. When he's not managing social media campaigns or working on design projects, you can find him with his nose in a book, eating spicy Buffalo wings, hiking in the mountains, or listening to Guns N' Roses—sometimes all at the same time.

How to Give Your Organic Facebook Posts a Boost

Facebook, the social media giant that has reigned king over the last decade, has been hard at work transforming its business model to better suit its users. A major part of this transformation includes showing less organic business-related content in viewers’ newsfeed. Facebook Founder and CEO Mark Zuckerberg released a statement earlier this year in [...]

By |2019-08-09T18:56:10-06:00October 12th, 2018|Categories: Organic Marketing, Social Media, Social Media Advertising|Comments Off on How to Give Your Organic Facebook Posts a Boost

Facebook Business Pages Are NOT Dead—As Long As You Know What You’re Doing

Due to recent legal issues, Facebook has been hard at work transforming its business model to better suit its users. A major part of this transformation includes showing less organic business-related content in viewers’ newsfeeds. Facebook Founder and CEO Mark Zuckerberg stated earlier this year that Facebook’s algorithm would change to prioritize “meaningful social interactions” [...]

By |2019-08-09T18:56:11-06:00September 20th, 2018|Categories: Social Media, Social Media Advertising, Social SEO|Comments Off on Facebook Business Pages Are NOT Dead—As Long As You Know What You’re Doing

How to Run a Facebook Live for Your Business

All the recent changes that Facebook has made to their algorithm have led to businesses losing reach on the platform. It’s not an insurmountable problem, though. In a time when video is dominating the Facebook news feed, live video is the step your brand needs to take in order to stay relevant and get an [...]

By |2019-12-09T16:14:13-07:00July 11th, 2018|Categories: Social Media, Social Media Advertising, Social SEO|Comments Off on How to Run a Facebook Live for Your Business

How to Monitor Your Brand on Social Media

Social media has become an essential part of business. How well your brand represents itself on social media can make or break your company. There are many cringe-worthy stories of CEOs allowing interns to run their company’s social media, only to have said intern post something inappropriate—leading to a massive PR crisis. If it wasn’t [...]

By |2019-12-09T16:23:57-07:00June 19th, 2018|Categories: Social Media, Social SEO|Comments Off on How to Monitor Your Brand on Social Media

How SEO and Social Media Work Together

Peanut butter and jelly. Oreos and milk. Han Solo and Chewbacca. Just some of the world’s greatest combinations. But have you ever considered this powerful marketing combo—social media and SEO? To many business owners’ surprise, social media and SEO are not only connected, but, when paired together properly, can turn into a powerful integrated marketing [...]

By |2019-12-09T16:47:45-07:00February 20th, 2018|Categories: SEO, Social Media, Social SEO|Comments Off on How SEO and Social Media Work Together