Highlights

  • Paid advertising since 2009

  • 16+ years in digital marketing

  • PPC management spanning small agencies and clients with billion-dollar brands

  • Proud dad and husband, traveler, sports fan, and home remodeling and architecture enthusiast

Experience

Matt got his start in paid advertising in 2009. When a friend introduced him to PPC marketing, Matt changed his career path from graphic design and quickly landed a job in PPC. Matt trained with a small ad agency and worked his way up the ladder.

Since then, Matt has worked with hundreds of clients from a vast range of industries. In his 16+ years of digital marketing, Matt has held many titles, including:

  • Digital marketing specialist
  • Manager
  • Senior manager
  • Director
  • Senior director
  • Chief growth officer

Matt has led successful campaigns for small agencies and billion-dollar brands. A pivotal time of growth for Matt was managing Google Ads for the second-largest home security company in the country. He worked with them as they grew from an ad spend of $10,000 to over $1 million per month, watching their success completely transform the company’s inside sales.

Matt values the combination of leadership skills, creativity, and analytical thinking in his role with Big Leap requires and loves seeing PPC's impact on client success.

Outside of paid advertising, Matt enjoys being a dad, traveling with his spouse, home remodeling and architecture, fitness, and sports.

Education

Matt was studying graphic design when a friend introduced him to digital marketing, where he now has over 16 years of experience, specializing in PPC.

Articles by Bryan Phelps

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