Your brand’s reputation is something that you must handle with care…especially when it comes to the internet. With the internet being so freely accessible to all, everyone has the opportunity to be a critic. And since you can’t please everyone, your business is bound to see some bad press sooner or later. Regardless of how […]
Learning & Development Manager
Jessica is a digital marketing specialist and internet ninja at Big Leap. Her love of SEO is almost greater than her love of cats. When she’s not tipping over golf carts or failing at marathons with her husband, you can find her reading classic novels or creating niche websites.
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How to Build Effective Internal Links
Let’s get right to it. In the mystical and magical world of the internet, there are basically two types of links: external links and internal links. An external link is a link that points from an external domain towards your domain. These are usually a favorite among SEO’s since these types of links can […]
The 5 Best Resources for Getting Started with CRO
Conversation Rate Optimization. The simple phrase alone can give you the heebie jeebies when you’re first starting out. Yet, when you break it down, it’s not too confusing. Conversion means someone will be compelled to change their actions or opinions about something. Rate is a metric that measures frequencies (like social shares or sales, in […]