About Jake Webster

Jake is a Digital Marketing Specialist at Big Leap, where he uses his online marketing knowledge to help our clients achieve their goals. He also has a pretty fine looking beard.

5 Google Analytics Tweaks We Couldn’t Live Without

Google Analytics has changed the way marketing works. Since it began rolling out in 2005 - 2006 Google Analytics has become the go-to website tracking system for many businesses and websites. Why is it so popular? For one thing, it is free or has a free platform that will work for most sites and businesses. [...]

By |2019-12-09T16:53:43-07:00October 23rd, 2017|Categories: Analytics|Comments Off on 5 Google Analytics Tweaks We Couldn’t Live Without

SEO for SaaS Companies – Reporting & Attribution Basics

Search engine optimization is more than just the creative work that goes into our strategies. You can spend a lot of time and money carrying out elaborate SEO campaigns, but they will be worth little unless you understand the results. That’s where reporting and attribution come in—they help you identify your successes (and failings) and [...]

By |2019-12-09T17:42:58-07:00October 20th, 2016|Categories: Analytics, How To & Tutorials, SEO|Comments Off on SEO for SaaS Companies – Reporting & Attribution Basics

Building Online Visibility for Your Business with Local SEO

Local SEO isn’t just for businesses servicing a specific locale. While it is essential for these businesses, any business with a specific location can utilize local SEO strategies to help their overall online presence and increase visibility within Google and other search engines. Get started today with these local SEO strategies. Organic SEO In July [...]

By |2019-12-09T18:06:48-07:00July 21st, 2016|Categories: Link Building, Local SEO, SEO|Comments Off on Building Online Visibility for Your Business with Local SEO

HTTPS and SEO: Insights from Barry Schwartz & Neil Patel

  A little over a year and a half ago, Google announced HTTPS as a new ranking factor. In an effort to help bring security to the internet, Google began pushing for more secure websites in the only way they know how, by adding it to the algorithm. (Ok, it’s not the only way they know [...]

By |2019-08-09T18:56:40-06:00March 9th, 2016|Categories: Domain Names, Internet, SEO|Comments Off on HTTPS and SEO: Insights from Barry Schwartz & Neil Patel