About Jacob Baadsgaard

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So far Jacob Baadsgaard has created 2 blog entries.

Message Match: The Secret to Effective PPC Advertising

Great marketing is all about meeting people’s expectations. Whether it’s a burger that looks like it did in the TV spot or a paid search ad that offers exactly what you were searching on Google for, we all want reality to match our expectations. In pay-per-click (PPC) advertising, we refer to this as “message match”. [...]

By |2019-08-09T18:56:20-06:00June 26th, 2018|Categories: PPC|Comments Off on Message Match: The Secret to Effective PPC Advertising

What’s the Difference Between SEO and PPC Keyword Research?

If you’re new to pay-per-click (PPC) advertising, it can be tempting to simply add all of your SEO keywords as PPC keywords, create a few ads and press “go”. That, however, would be a mistake. While SEO and PPC keyword research have a lot in common, there are a few important differences between PPC and [...]

By |2019-08-09T18:56:22-06:00April 26th, 2018|Categories: PPC, SEO|Comments Off on What’s the Difference Between SEO and PPC Keyword Research?